āAccessible yet challenging, this book will be the indispensable introductory text for semioticsāindeed for any theoretical course in the humanities and social sciences that deals with the theory of these disciplines.āāChoice
āThe book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholeās patient, cheerful tone and his resolutely concrete vocabulary manage to combine into a breezily informative American confection.āāTerence Hawkes,Ā Times Literary Supplement
āThis critique demonstrates once more that Scholes . . . is one of the most authoritative scholars in the field of semiotics.āāThe Antioch Review
ā[Scholes] applies the range of semiotic theory to a series of other textsāpoems, stories, films, a scene from a play, bumper stickers, even a part of the human anatomy. . . . When we finish this text (which includes a useful glossary and descriptive bibliography), we feel that we have learned the basic principles of semiotics and can apply them in our teaching and criticism; as a bonus, we gain many new insights into familiar texts.āāRichard Pearce, Novel
ā[Scholes] is among our best interpreters of literary theory. . . . He provides not only an argument for semiotics but an informed criticism of it as well.āāMartin Green,Ā The Literary Review
