eBook - ePub

The Customer of the Future

Name: The Customer of the Future
Author: Blake Morgan

10 Guiding Principles for Winning Tomorrow's Business

Blake Morgan,

224 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Customer of the Future

10 Guiding Principles for Winning Tomorrow's Business

Blake Morgan,

About this book

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today!

Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following:

Learn the ten defining strategies for a customer experience-focused company.
Implement new techniques to shift the entire company from being product-focused to being customer-focused.
Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences.

Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

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Yes, you can access The Customer of the Future by Blake Morgan in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.