Do It! Speaking
eBook - ePub

Do It! Speaking

77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise

  1. 208 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Do It! Speaking

77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise

About this book

Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.

For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen?

Nationally-acclaimed marketing expert and host of The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform?

In Do It! Speaking, Newman shares advice that helps you:

  • Develop your speaking-driven revenue streams.
  • Quickly commercialize your knowledge in today’s economy.
  • Bolster your visibility, credibility, and bank account.
  • Become a better messenger of your company’s message and dominate your marketplace.

Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

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Yes, you can access Do It! Speaking by David Newman in PDF and/or ePUB format, as well as other popular books in Personal Development & Business General. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Prologue
  6. Introduction
  7. 1. Stop the Craziness!
  8. 2. Your Strategy In Four Questions
  9. 3. What Is Your Topic Niche?
  10. 4. What Is Your Target Market?
  11. 5. What Is Your Identity?
  12. 6. If You Want to Drive the BMW, You Need to Master the GNW (+U)
  13. 7. The Biggest Marketing Mistake Speakers Make
  14. 8. It Always, Always Starts With Who
  15. 9. Write Your Letter to Aunt Sally
  16. 10. Find Your “Hungry” Market
  17. 11. Build Your Marketing Language Bank
  18. 12. The Magical Power of Deciding
  19. 13. What’s Your Mission for Today?
  20. 14. Performer, Teacher, or Catalyst?
  21. 15. Your Competitive Scan
  22. 16. Google Is Your Friend!
  23. 17. Deepen Your Search
  24. 18. Five Keys to Developing Your Unique Message
  25. 19. Seven Reasons to Own a Niche
  26. 20. Be Careful How You Label Your Services
  27. 21. You Attract What You Define
  28. 22. How Much Money Do You Want to Make?
  29. 23. You Are Here: The Turning Point
  30. 24. You Win the Race By Inches, Not Miles
  31. 25. Elevate Your Fees to Pro Status
  32. 26. Laser-Focus Your Expertise
  33. 26. Laser-Focus Your Expertise
  34. 28. Professionalize Your Selling
  35. 29. Interviews As a Prospecting Strategy
  36. 30. The Only Three Problems You Can Solve
  37. 31. You Solve People Problems
  38. 32. You Solve Process Problems
  39. 33. You Solve Profit Problems
  40. 34. Why Hire You?
  41. 35. If You Write the Test, You Get an “A”
  42. 36. Speaker Website Rule #1
  43. 37. Speaker Website Rule #2
  44. 38. Speaker Website Rule #3
  45. 39. Speaker Website Rule #4
  46. 40. Speaker Website Rule #5
  47. 41. Speaker Website Rule #6
  48. 42. Speaker Website Rule #7
  49. 43. Speaker Website Rule #8
  50. 44. Don’t Be an Idiot About Your Fees
  51. 45. Avoid Taxi-Meter Pricing
  52. 46. Don’t Charge Like an Amateur
  53. 47. Don’t Start Too Low or Go Too Slow
  54. 48. Avoid the “Wrong Work” Pricing Trap
  55. 49. Seventeen Great Answers to “How Much Do You Charge?”
  56. 49. Seventeen Great Answers to “How Much Do You Charge?”
  57. 51. The First Number Should Never Be Your Fee
  58. 52. Context of Value and Contrast of Scale
  59. 53. What Does 1 Percent Look Like?
  60. 54. “Can You Put a Number On It?”
  61. 55. “Your Fee Is Too High” Is Always a Lie
  62. 56. Use Bridging Language to Seal the Deal
  63. 57. What Your Sales Pipeline Isn’t
  64. 58. Killer Sales Questions for Speakers
  65. 59. Be Willing to Walk Away. Really
  66. 60. Five Strategies for Corporate Executives to Get More from Every Speaking Gig
  67. 61. Seven Building Blocks of Executive Speaking Success
  68. 62. How the TED Talks Craze Has Changed Business Conferences
  69. 63. Short-Talk Venue Summaries
  70. 64. Your Three Main Goals In a Short Talk
  71. 65. Avoiding Death By PowerPoint
  72. 66. Eight Keys to Giving a Great Speech
  73. 67. How to Put the Wow In the Start of Your Speech
  74. 68. Measuring the Effectiveness of Your Speaking Program
  75. 69. The Shame of Success
  76. 70. Stop the Marketing Monkey Work
  77. 71. The Speaker Profit Formula
  78. 72. The New Rules for Experts Who Speak
  79. 73. The Golden Triangle
  80. 74. How to Crush It This Year and Every Year
  81. 75. The Four Levels of Marketing
  82. 76. Seven Things Smart Speakers Do Daily
  83. 77. Ten Questions to Spark Your Success
  84. Continue the Journey
  85. Acknowledgments
  86. About the Author
  87. Index