eBook - ePub
International and Cross-Cultural Business Research
- 200 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
International and Cross-Cultural Business Research
About this book
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.
Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.
Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:
- Language and the role of the dominant culture
- Design and implementation
- Methodological issues
- Strategies for improving its relevance within international business.
Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access International and Cross-Cultural Business Research by Jean-Claude Usunier,Hester van Herk,Julie Anne Lee,Author in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Acknowledgements
- Title Page
- Copyright Page
- Contents
- Detailed Contents
- Table List
- Illustration List
- About the Authors
- Preface
- Acknowledgements
- 1 Introduction and Overview
- 2 Language and the Role of the Dominant Culture
- 3 Design and Implementation
- 4 Ex-ante: Methodological Issues in Cross-Cultural Business Research
- 5 Ex-post: Methodological Issues in Cross-Cultural Business Research
- 6 Strategies for Improving the Relevance of Cross-Cultural Research in International Business
- Index