You've read creativity books before, but innovation, as bestselling author Robert B. Tucker explains in this groundbreaking book, is much, much more: it is bringing new ideas to life—to drive growth, profitiablity and competitive advantage. Innovation is fast becoming the critical business skill of the 21st century.Driving Growth Through Innovation will take you behind the scenes to learn the winning methods behind some of the most exciting breakthroughs of our time. You will find out how innovators at Colgate-Palmolive brainstormed a product—Colgate Total—that unseated Crest to become the world's leading toothpaste brand. Learn how Citigroup, the world's largest financial services company, has used its global innovation initiative to generate fifteen to twenty percent of their revenue from products that have been introduced in the previous two years. Witness a highly unconventional, even controversial, focus group that Daimler Chrysler used to design the breakthrough PT Cruiser. Get the true story of how developers at Maytag used their experiences with designing the revolutionary Neptune washer to jumpstart growth in a mature market. And how Dana Corporation consistently elicits two ideas per month per employee with a stunning eighty percent implementation rate.This second edition has been revised and updated throughout and includes a self-assessment instrument so that readers can evaluate the innovation culture and practices of their organizations, as well as a discussion of the newly emerging position of chief innovation officer.
eBook - ePub
Driving Growth Through Innovation
How Leading Firms Are Transforming Their Futures
- 240 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
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Table of contents
- Cover Page
- Title Page
- Copyright Page
- Introduction
- CHAPTER 1: What It Takes to Drive Growth
- CHAPTER 2: Leading Innovation
- CHAPTER 3: Cultivating the Culture
- CHAPTER 4: Fortifying the Idea Factory
- CHAPTER 5: Mining the Future
- CHAPTER 6: Filling the Idea Funnel
- CHAPTER 7: Producing Powerful Products
- CHAPTER 8: Generating Growth Strategies
- CHAPTER 9: Selling New Ideas
- CHAPTER 10: Taking Action in Your Firm
- Acknowledgments
- Source Notes and Resources for Further Study
- Index
- About the Author
- About Berrett-Koehler Publishers
- Be Connected
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Yes, you can access Driving Growth Through Innovation by Robert B. Tucker in PDF and/or ePUB format, as well as other popular books in Business & Finance. We have over 1.5 million books available in our catalogue for you to explore.