Discover the Purpose Advantage!
Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits—they want them to do some social good, too. These "purpose-driven" companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.
eBook - ePub
The Purpose Revolution
How Leaders Create Engagement and Competitive Advantage in an Age of Social Good
- 240 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Purpose Revolution
How Leaders Create Engagement and Competitive Advantage in an Age of Social Good
About this book
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Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Preface
- Introduction: Are You Ready for the Purpose Revolution?
- Part One: Harnessing the Power of Purpose
- Part Two: Leading a Purpose-Driven Culture
- Notes
- Acknowledgments
- Index
- About the Authors
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Yes, you can access The Purpose Revolution by John B Izzo,Jeff Vaderwielen in PDF and/or ePUB format, as well as other popular books in Business & History of Modern Art. We have over 1.5 million books available in our catalogue for you to explore.