The Purpose Revolution
How Leaders Create Engagement and Competitive Advantage in an Age of Social Good
John B Izzo, Jeff Vaderwielen
- 240 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
The Purpose Revolution
How Leaders Create Engagement and Competitive Advantage in an Age of Social Good
John B Izzo, Jeff Vaderwielen
About This Book
Discover the Purpose Advantage!Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profitsâthey want them to do some social good, too. These "purpose-driven" companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.