Lean Startups for Social Change

The Revolutionary Path to Big Impact

Michel Gelobter

• Publisher: Berrett-Koehler Publishers
• Year: 2015
• Edition: 1
• eBook ISBN:
  9781626561519
• Topic: Business
• Subtopic: Business Development
• Index: Business

For years, the lean startup has been revolutionizing both new and established businesses. In this eye-opening book, serial social entrepreneur Michel Gelobter shows how it can do the same for nonprofits.Traditionally, whether creating a new business or a new program, entrepreneurs in all sectors develop a plan, find money to fund it, and pursue it to its conclusion. The problem is, over time conditions can change drastically—but you're locked into your plan. The lean startup is all about agility and flexibility. Its mantra is "build, measure, learn" create small experimental initiatives, quickly get real-world feedback on them, and use that data to expand what works and discard what doesn't. Using dozens of social sector examples, Gelobter walks you through the process. The standard approach wastes time and money. The lean startup will help your organization vastly increase the good it does.

Table of contents

• Cover Page
• Title Page
• Copyright Page
• Dedication
• Contents
• Foreword
• Introduction
• 1 Making Change the 21st-Century Way
• 2 Lean Principles and Process
• 3 The Difference a Sector Makes: Lean Startups for Profit versus for Social Change
• 4 Discovery I: The Nine Guesses
• 5 Discovery II: Get Ready, Get Set …
• 6 Discovery III: Get Out of the Building!
• 7 Discovery IV: Pivot, Proceed, or Quit
• 8 Validation I: Get Ready to Get Big
• 9 Validation II: Priming the Pump
• 10 Validation III: Keep + Grow = Scale
• 11 Creation: Scaling Impact
• 12 Institutionalization: Building the Lean Organization
• Conclusion: Lean Change and the Choices Ahead
• Resources: Sample Lean Change Canvases
• Bibliography
• Acknowledgments
• Index
• About the Author
• Footnote