MYTH 1
TEMPERANCE ADVOCATES AND PROHIBITIONISTS SHARED THE SAME GOALS AND TACTICS
H. PAUL THOMPSON JR.
It seems as if every time I tell people that I research the temperance movement they make some comment about Al Capone, Carrie Nation, or the Womanâs Christian Temperance Union. I usually respond by saying, âNo, I study the nineteenth-century temperance movement.â My response elicits blank stares. Apparently, the nineteenth-century antebellum-reform, or âBenevolent Empireâ section, of everyoneâs US history textbook leaves little to no impression on students. Popular memory about the temperance movement seems to begin somewhere around 1900 and moves quickly to the drama of national prohibition in the 1920s. Popular books and media attract our attention with titillating stories of rum running, organized crime, corrupt law-enforcement officers, and alcohol-related violence. Popular documentaries like Ken Burnsâs Prohibition and books like the recent Last Call: The Rise and Fall of Prohibition often omit the less colorful parts of the century-long movement or fail to capture its nuances and complexities, perpetuating an overly simplified, one-dimensional image of the movement. This image often leaves one bewildered, at best, about how Americans could ever have banned such a historically ubiquitous and culturally normative article of trade and consumption as alcoholic beverages.
Popular culture has made it easy to buy into the myth that temperance reformers and prohibitionists were one and the same. While it is true that the rhetoric of early twentieth-century prohibitionists often conflated the two, it is also true that many temperance reformers rejected the goals and tactics of prohibitionists. Temperance was a large, multifaceted movement, and as such, temperance reformer was an umbrella term for a wide range of reformers working to limit or ban the consumption of alcoholic beverages. One subset of this group was prohibitionists, who, directed and coordinated by the Anti-Saloon League of America (ASL), guided from start to finish the passage of the Eighteenth Amendment and the Volstead Act, thereby creating national prohibition. Temperance began as an idea in the 1780s, and over the years it encompassed a variety of goals, rationales, and strategies, not to mention successive generations of leaders, rank-and-file reformers, and organizational structures. The movement evolved throughout the nineteenth century as activists continually debated their rationales, goals, and tactics. Temperance reformers were as divided among themselvesâsometimes vehementlyâas other reformers often were. Temperance played a critical role in advancing womenâs rights and was implicated in a range of class, ethnic, religious, scientific, and political discourses. It was also a prominent theme in literature, entertainment, and popular culture.
The temperance movement was quintessentially American if for no other reasons than that it remained a âwork in progressâ for so many years, and because its adherents maintained a running debate about their goals and how best to achieve them. Prior to the beginning of national prohibition in January 1920, the rise of the ASL in the 1890s represented the single most profound watershed moment in the movementâs history. The ASL initiated and led the national campaign for the Eighteenth Amendment, and the dominance and success of its rhetoric and tactics represented such a significant break from longstanding temperance practices that it is more accurate to think of the 1890s as the end of the temperance movement and the beginning of the prohibition movement.1
This essay looks at the origins of temperance ideas and then discusses the movementâs nineteenth-century evolution from an organizational perspective to contrast its complexity with the narrow, laser-like focus of the ASL and the campaign for the Eighteenth Amendment.
ANTEBELLUM TEMPERANCE REFORM
Americansâ annual per capita alcohol consumption increased markedly during the late eighteenth and early nineteenth centuries. By 1830, annual per capita consumption of absolute alcohol had reached almost four gallons, more than twice what it was in the late twentieth century. One of the first persons to perceive this trend was Benjamin Rush, a respected Revolutionary Era medical doctor. In 1784 he published An Inquiry into the Effects of Spiritous Liquors on the Human Body and Mind, where he argued that distilled beverages like rum and whiskey were unhealthy and dangerous and that instead people should drink healthy beverages like beer, wine, and ciders (all of which were hard then). Rushâs work prepared the ground for the next generation of temperance advocates. By the second decade of the nineteenth century, thousands of local temperance societies had sprung up across the nation, many with the active support of local clergy. Sponsoring speakers, distributing literature, and pledge signing were their primary activities. They believed that through âmoral suasionââappeals to oneâs reasonâthey would eventually persuade more and more Americans to abstain from both drunkenness and distilled beverages.2
Although several preachers published sermons attacking drunkenness and distilled drinks during these early years, none rivaled in influence those preached and published in the mid-1820s by Lyman Beecher, an important revivalist of the Second Great Awakening. Through these and other sermons, Beecher articulated the theological foundations for temperance and other reforms of the antebellum period. For revivalists like Beecher, benevolent reforms drew on the same theology they employed in their revivalist preaching. They emphasized the individualâs free will but also oneâs accountability to God about how one used that will. Revivalists wanted nothing to distort oneâs free will, or reasoning faculties, and thus compromise their ability to respond to the preacherâs call to repentance and conversion. Equally important was the widely held view at the time that America needed virtuous citizens if it was to become a successful, long-lasting republic. Beecher argued that there were three ways for one to develop those virtues: through a religious conversion experience, through obedience to righteous laws, or through the influence of positive social pressures. Reform societies, like temperance societies, were a means of creating positive social pressures leading to virtuous and patriotic citizens.3
Beecherâs Six Sermons on the Nature, Occasions, Signs, Evils, and Remedy of Intemperance (1827) became as influential in the temperance movement as his daughterâs Uncle Tomâs Cabin would become in the abolitionist movement. These sermons issued the first public call for three things that would characterize the movement for decades to come: (1) defining temperance as abstinence from all intoxicating beverages (not just distilled, or âardent,â spirits); (2) a national organization to coordinate the movement; and (3) an intentional effort to educate public sentiment so that voters would eventually call for the outlawing of the traffic in intoxicating beverages. Beecherâs sermons sought to defeat the âenemyâ of intemperance, namely, individualsâ self-destructive b...