The California Consumer Privacy Act (CCPA)
eBook - ePub

The California Consumer Privacy Act (CCPA)

An implementation guide

  1. 172 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The California Consumer Privacy Act (CCPA)

An implementation guide

About this book

Understand the CCPA (California Consumer Privacy Act) and how to implement strategies to comply with this privacy regulation.

Established in June 2018, the CCPA was created to remedy the lack of comprehensive privacy regulation in the state of California. The CCPA came into effect on January 1, 2020, and gives California residents the right to: 

  • Learn what personal data a business has collected about them
  • Understand who this data has been disclosed to
  • Find out whether their personal data has been sold to third parties, and who these third parties are
  • Opt out of such data transactions, or request that the data be deleted. 

Many organizations that do business in the state of California must align to the provisions of the CCPA. Much like the EU's GDPR (General Data Protection Regulation), businesses that fail to comply with the CCPA will face economic penalties.

Achieve CCPA compliance with our implementation guide that:

  • Provides the reader with a comprehensive understanding of the legislation by explaining key terms
  • Explains how a business can implement strategies to comply with the CCPA
  • Discusses potential developments of the CCPA to further aid compliance

Your guide to understanding the CCPA and how you can implement a strategy to comply with this legislation – buy this book today to get the guidance you need!

About the author

Preston Bukaty is an attorney and consultant. He specializes in data privacy GRC projects, from data inventory audits to gap analyses, contract management, and remediation planning. His compliance background and experience operationalizing compliance in a variety of industries give him a strong understanding of the legal issues presented by international regulatory frameworks. Having conducted more than 3,000 data mapping audits, he also understands the practical realities of project management in operationalizing compliance initiatives.  

Preston's legal experience and enthusiasm for technology make him uniquely suited to understanding the business impact of privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). He has advised more than 250 organizations engaged in businesses as varied as SaaS platforms, mobile geolocation applications, GNSS/telematics tools, financial institutions, fleet management software, architectural/engineering design systems, and web hosting. He also teaches certification courses on GDPR compliance and ISO 27001 implementation, and writes on data privacy law topics. 

Preston lives in Denver, Colorado. Prior to working as a data privacy consultant, he worked for an international GPS software company, advising business areas on compliance issues across 140 countries. Preston holds a juris doctorate from the University of Kansas School of Law, along with a basketball signed by Hall of Fame coach Bill Self. 

Information

Publisher
ITGP
Year
2019
Print ISBN
9781787781320
eBook ISBN
9781787781344
Topic
Law
Index
Law

CHAPTER 1: CCPA JURISDICTION – TERRITORIAL

Relevant provisions of the California Civil Code that collectively make up the California Consumer Privacy Act (CCPA) consistently refer to the rights of consumers as they apply to a “business”. For example, “A consumer shall have the right to request that a business that collects a consumer’s personal information disclose to that consumer the categories and specific pieces of personal information the business has collected.”20 Or, “A consumer shall have the right to request that a business delete any personal information about the consumer which the business has collected from the consumer.”21 As a result, the law’s applicability hinges on key definitions of a “business”, and, like all laws, organizations will need to carefully review definitions and terms to determine which portions of the statute apply.
Although many legal instruments include key terms as part of introductory text, the definitions for terms found in the CCPA are less obviously located. Many key terms can be found in section 1798.140. For example, “business” is defined in section 1798.140(c) as:
(1) A sole proprietorship, partnership, limited liability company, corporation, association, or other legal entity that is organized or operated for the profit or financial benefit of its shareholders or other owners, that collects consumers’ personal information, or on the behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers’ personal information, that does business in the State of California, and that satisfies one or more of the following thresholds:
(A) Has annual gross revenues in excess of twenty-five million dollars ($25,000,000), as adjusted pursuant to paragraph (5) of subdivision (a) of Section 1798.185.
(B) Alone or in combination, annually buys, receives for the business’s commercial purposes, sells, or shares for commercial purposes, alone or in combination, the personal information of 50,000 or more consumers, households, or devices.
(C) Derives 50 percent or more of its annual revenues from selling consumers’ personal information.
(2) Any entity that controls or is controlled by a business, as defined in paragraph (1), and that shares common branding with the business. “Control” or “controlled” means ownership of, or the power to vote, more than 50 percent of the outstanding shares of any class of voting security of a business; control in any manner over the election of a majority of the directors, or of individuals exercising similar functions; or the power to exercise a controlling influence over the management of a company. “Common branding” means a shared name, servicemark, or trademark.
Unfortunately, although the definition is long, it is not necessarily easy to understand. In order to understand if the CCPA applies, an organization must first determine whether it does business in the State of California.
Although the CCPA does not elaborate on what it specifically means to “do business in the State of California,” there is relevant case law that can provide guidance. First, courts will look for general personal jurisdiction, which relates to a court’s authority to hear cases within its established geographic area.
Typically, an incorporated business entity will be subject to the general personal jurisdiction of its home state. This is generally considered to be the state of incorporation, and/or the place of principal business (i.e. its headquarters).22 For many organizations, this will mean that they can be subject to the general jurisdiction of two states. For example, if a company is incorporated in Delaware and its headquarters is in California, both Delaware and California will have general jurisdiction over the company. Thus, any organization actually established in California – perhaps by virtue of registering with the Secretary of State, among other things – should consider itself subject to the general jurisdiction of California’s courts. Also, if the organization maintains a physical presence in California, the law will most likely apply.
However, there remains a question of extraterritorial reach. The issue is whether California, as a sovereign state, can apply its laws and regulations to organizations based outside the state but operating within it. These situations are often complex, and critical distinctions in a case can rely on individual factual circumstances. What if a business is not operating within the physical confines of the state but maintains a limited amount of business connections with California consumers? Does this subject the actions of an organization based in one state to the sovereignty of another state’s courts? If one organization can therefore be held accountable by multiple (possibly many) states all at once, how many business connections with a state are necessary for that state to establish jurisdiction? In particular, how many connections with California consumers are necessary for a California law to apply to an organization based in another state?
When US courts fail to establish general jurisdiction, they then look to specific jurisdiction. Specific jurisdiction relates to the amount of contacts that a defendant has with a state. The idea is that a court operating in one state may not have sufficient authority over an out-of-state defendant to claim general jurisdiction by virtue of geography, but, based on the actions of the defendant – either by working within the state or dealing with local residents – a sufficient level of contact is established to grant the local court jurisdiction over the out-of-state defendant.
Typically, the defendant must have “purposefully avail[ed] itself of the privilege of conducting activities within the forum State,” or have purposefully directed its conduct into the court’s state.23 For example, if a defendant commits a crime in one particular state, that state court will have specific jurisdiction as it relates to the crime, regardless of where the defendant organization is based. Keep in mind that the organization will also be subject to the jurisdiction of the state where it is based, so in theory there is always at least one court to enforce rulings. The question, as mentioned earlier, ultimately relates to extraterritorial reach and the sovereignty of state laws under the US Constitution. It also relates to fairness. Defendants should not have the burden of having to appear in multiple state courts if the matter really does not relate to that state. Moreover, plaintiffs should not be able to sue defendants in multiple states if there is no basis (or need) for that court to enforce additional judgment.
Again, these situations are sometimes complex, and increasingly so in the modern business environment. Large organizations may operate across the country, and thus maintain contact with every state all at once. Because they operate at a national level, it may be difficult to determine which states may exercise jurisdiction over an action that was purposely directed at all states, but not any one in particular.
Consider a company that markets and sells products nationally, such as a customer relationship management (CRM) software vendor. Should that company be subject to the jurisdiction of all state courts (and thus possibly have to appear in all state courts) simply because a few people in each state bought the allegedly liable product? Probably not, as it would pose an unfair burden to the defendant, in addition to constitutional questions of state power. This issue also becomes especially important in the context of class-action lawsuits, where huge groups of plaintiffs can be built up across the country. Therefore, in order to establish specific jurisdiction, a court must consider whether the actions of the defendant establish a sufficient level of contact with that state.
So, what is a sufficient level of contact? The California Supreme Court attempted to answer this question in 2016. In Bristol-Myers Squibb Co. v. Superior Court (Anderson), a group of plaintiffs, comprised mainly of non-California residents, sued the pharmaceutical company Bristol-Myers Squibb Company (BMS) over alleged health defects caused by its product, Plavix.24 The issue was that these plaintiffs sued BMS in California for liabilities under California law, despite there being no real connection to California. “The nonresident plaintiffs did not allege that they obtained Plavix through California physicians or from any other California source; nor did they claim that they were injured by Plavix or were treated for their injuries in California.”25 So, was a California court capable of enforcing judgment on an organization (in addition to the court where the organization was based) over actions that did not take place in California? And perhaps more importantly, could a group of plaintiffs – most with no real connection to California – sue a company in California courts for actions that did not take place in California?
In answering these questions, the California Supreme Court applied a “sliding scale approach to specific jurisdiction.”26 With this approach, the defendant’s range of contacts can be used to show the connection between the defendant and the state.27 As a result, the majority determined that it could exercise specific jurisdiction over the plaintiffs’ claims “based on a less direct connection between BMS’s [activities in California] and plaintiffs’ claims than might otherwise be required [due to] BMS’s extensive contacts with California.”28 Similarities between claims of the group’s California and non-California residents effectively allowed California to hear the claims of the whole group.29
As mentioned earlier, the implications of these sorts of interpretations become immensely important when considering class-action lawsuits. The Court’s ruling in Bristol-Myers Squibb would potentially allow class-action plaintiffs to sue defendants in California courts for violations of California law, even though the violations did not occur in California.
Such an important and far-reaching decision did not go without notice, and later in 2016 the United States Supreme Court granted a petition for a writ of certiorari (i.e. j...

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Introduction
  6. Chapter 1: CCPA Jurisdiction – territorial
  7. Chapter 2: CCPA Jurisdiction – material
  8. Chapter 3: The CCPA - key definitions
  9. Chapter 4: Roles in the CCPA: businesses, business purpose and service provider
  10. Chapter 5: Rights of consumers and obligations of the business
  11. Chapter 6: Security requirements
  12. Chapter 7: Penalties
  13. Chapter 8: Breach notifications
  14. Chapter 9: Other related laws – maintaining customer records
  15. Chapter 10: Future developments of the CCPA
  16. Chapter 11: The CCPA
  17. Further reading

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