Capture Your Style

Transform Your Instagram Photos, Showcase Your Life, and Build the Ultimate Platform

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• Publisher: Abrams Image
• Year: 2016
• Print ISBN: 9781419722158
• eBook ISBN: 9781613129890
• Topic: Art
• Subtopic: Photography Equipment

New York Times BestsellerFrom Instagram star Aimee Song, creator of the popular fashion blog Song of Style, comes the very first how-to Instagram guide, breaking down the essentials to taking gorgeous photos and building your brand and following. With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It's the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyoncé drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, décor, and more, Aimee includes insider tips on curating a gorgeous feed and growing an audience. In this ultimate how-to Instagram guide, you'll learn: · How to brighten, sharpen, and filter your photos · The best apps and filters · How to prop and style food and fashion photos · Ways to craft your voice and story on Instagram · How to gain more Instagram followers · Secrets behind building a top Instagram brand · How to transform an Instagram hobby into a successful business · Tips fordriving revenue based on your following Capture Your Style will empower you to become your own master mobile photographer, whether you're looking to launch an e-commerce business or simply sharing a gorgeous meal with your friends, turning even the most mundane moment into Instagold. This is a must-have reference for anyone interested in the ins and outs of stylish personal branding.

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THE INS & OUTS OF INSTAGRAM

Congratulations, you just made the decision to up your Instagame—and, by default, your mobile-photography game! When I started working on this book, it was really important to me that I create a true manual that everyone could use—from the Instagram hobbyist with ten followers to the entrepreneur using the platform to launch a multimillion-dollar clothing line.

It takes some major elbow grease and dedication to get to the top of the Instagram heap, but that doesn’t mean that you should feel any pressure to dive in headfirst—unless that’s what you want. Above all else, Instagram should be fun. It’s not only about taking the perfect picture; it’s also about capturing your favorite moments. And this book—no matter how serious or playful your Insta goals—is going to help you become a better mobile photographer who will be well equipped to use Instagram however you want.

Let’s start with the basics. In this chapter, you’ll become well versed in:

• The nitty-gritty of a camera phone—my personal equipment of choice when gramming.

• How to pick a memorable and effective Instagram handle.

• The best way to find interesting people to follow and start building your feed.

• How to plan your grid (and what the hell a grid even is).

So grab your gear and let’s do the damn thing.

Camera Phone 101

It’s probably safe for me to assume that you’ve heard about Instagram. But for anyone who has been taking a digital (and cultural) detox a little too seriously, here it goes: Instagram is the world’s fastest-growing media platform that has more than 300 million users who share more than 70 million photos. Every. Single. Day. That’s incredible (and kind of insane), and it shows just how vast your Insta audience can be if you want to promote a blog, project, business, or the like. (Or you can totally make a private account and only let your mom and sister see your vacay snaps, if that’s more your speed.)

To get started, you’ll need the right equipment—a mobile phone or tablet with iOS/Android capabilities or a Windows 10 phone (or better). Nothing else will do (Zack Morris phones not accepted). You’ll need to download the Instagram app and create your account from your mobile device, not a computer (though you can look at accounts on a desktop). Even though a quick spin around your average fashion blogger’s Insta feed feels like you’re looking at a series of elaborately planned magazine photo shoots, you absolutely do not need a professional photographer to follow you around or even a fancy pro camera in order to take flawless Insta pics. Even an iPhone 5 from 2012 has the same 8-megapixel camera with similar picture quality that’s featured on Apple’s newer models, albeit without some of the autofocus and video coolness.

If you do happen to want professional-quality pictures on your Insta feed, you can certainly buy a pro camera and upload images to your phone for posting, though I personally don’t think it’s necessary. I use my iPhone most of the time for my social media snaps.

For blog posts, I trust the Sony Alpha A7S and Canon EOS 5D Mark III, both professional full-frame cameras. I have total respect for DSLRs, but let’s face it, a mobile phone is lighter, more accessible, and built to be carried everywhere. I can’t slip my Canon into a clutch for a fashion show, and traveling with a bulky camera can be a major buzzkill. And that doesn’t even include capturing everyday unexpected magic—ad hoc moments that beg to be photographed. This is a grab-your-phone-and-go world, so my best advice is just to embrace it.

There are a ton of souped-up photo apps you can download to enhance your phone’s standard camera feature (Camera+ is one of them). I use my iPhone’s standard camera and all the different modes that come with it (see this page).

Now, there are a few basic phone photography functions and skills that will become your new best friends, regardless of what type of photo you take (see this page).

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TIME-LAPSE

A video mode that speeds up images.

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SLO-MO

Time-Lapse’s much slower, lazier cousin.

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VIDEO

A regular moving-image recording.

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PHOTO

Your standard 4:3 aspect-ratio image. As of 2016, you can post this aspect ratio to Instagram.

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SQUARE

Before you could post 4:3 images to Instagram, you could only post photos with a square 1:1 aspect ratio, which this handy 1:1 crop captures automatically without any resizing work.

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PANO

If you can walk a straight line, you can use your iPhone to take cool panoramic photos. Sadly, these don’t really fit on Instagram. But they’re awesome nonetheless.

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GRID LINES

Regardless of the operating system, your phone camera will have a grid, which is vital for making straight images (crooked pictures are my absolute nightmare). On Samsung devices, you can find the grid by launching the camera, going to Settings, and scrolling down until you find Grid Lines. Make sure it’s on. On an iPhone or iPad, go to Settings and scroll down to Photos & Camera. Then scroll down to Grid and slide that bad boy on. Now you’ll be able to line up your intended images in the grid to keep everything pretty and straight (we’ll get into the nuts and bolts of composition later). This will change the way you take pictures. Trust.

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AUTOFOCUS & FOCUS LOCK

This key feature allows you to point your phone at your subject and tap your screen until you get the focus you want. A simple tap-to-focus is fine when your subject isn’t moving. But take it from someone who has tried (and oftentimes failed) to take pictures of models sashaying down runways: It’s hard to get a non-blurry photo when your subject is on the move. The solution? Focus lock. Instead of a dainty tap on your iPhone...

Table of contents

• Cover 
• Title Page
• TABLE OF CONTENTS
• FOREWORD BY DIANE VON FURSTENBURG
• INTRODUCTION
• INSTA TERMS
• 1 THE INS & OUTS OF INSTAGRAM
• 2 CAPTURE YOUR STYLE
• 3 BECOME A STORYTELLER
• 4 FIND & GROW YOUR AUDIENCE
• 5 INSTAGOLD
• NEXT STEPS
• ACKNOWLEDGMENTS
• INDEX
• Copyright Page
• About the Author