eBook - PDF
Digital Entrepreneurship
About this book
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures.
With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product.
Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Digital Entrepreneurship by Jonathan P. Allen in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
1
Highlights
Chapter
1
introduces
the
new
world
of
digital
entrepreneurship.
•
Entrepreneurship
is
being
changed
by
the
digital
transformation
of
business
and
society.
We
call
this
digital
entrepreneurship
.
•
The
digital
era
is
changing
entrepreneurship
by
reducing
barriers
to
new
venture
creation,
and
by
creating
new
areas
of
opportunity.
•
The
digital
era
also
creates
new
entrepreneurial
challenges,
such
as
competing
for
online
attention,
and
keeping
new
businesses
secure.
•
Digital
entrepreneurship
offers
the
promise
of
empowering
people
to
do
more
in
the
world,
by
making
new
venture
creation
more
inclusive
and
democratic.
•
Digital
technology
does
not
automatically
create
a
better
world.
It
will
take
the
hard
work
of
entrepreneurs
to
realize
the
potential
of
digital
technology
for
not
just
creating
wealth,
but
for
keeping
economies
vibrant,
diverse,
and
reflective
of
the
values
of
the
people
they
serve.
Digital
Entrepreneurship
New
Opportunities
and
Challenges
Chapter
1
Table of contents
- Cover
- Half Title
- Title
- Copyright
- Contents
- Preface: Entrepreneurship in a Digital World
- 1 Digital Entrepreneurship: New Opportunities and Challenges
- 2 Choosing a Digital Business Idea
- 3 Creating a Digital Business Design
- 4 Building a Business Prototype
- 5 Digital Content for Business
- 6 Business Prototype Look and Feel
- 7 Business Prototype Features
- 8 Web Analytics
- 9 Creating and Tracking Business Goals
- 10 Usability and Customer Experience
- 11 Customer Acquisition in a Digital World
- 12 Digital Business Experiments
- 13 Launching a New Digital Business Venture
- Key Terms
- Appendices
- Index