eBook - PDF

Strategic Analysis

Name: Strategic Analysis
Author: Jonathan Gander

A Creative and Cultural Industries Perspective

Jonathan Gander,

168 pages
English
PDF
Available on iOS & Android

eBook - PDF

Strategic Analysis

A Creative and Cultural Industries Perspective

Jonathan Gander,

About this book

Though their primary concern, organizations in the creative industries don't only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition.

In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector.

This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.

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Yes, you can access Strategic Analysis by Jonathan Gander in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.