Sustainable Destination Branding and Marketing

Strategies for Tourism Development

Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan, Anukrati Sharma, Juan Ignacio Pulido-Fernández, Azizul Hassan

• Publisher: CAB International
• Year: 2019
• Print ISBN:
  9781786394286
• eBook ISBN:
  9781786394309
• Topic: Betriebswirtschaft
• Subtopic: Gastgewerbe, Reise- & Tourismusbranche

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective;- Considers the role of emotions and experiences when advertising a destination;- Brings together a set of global authors to provide a varied and universally applicable approach to the subject.A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

Table of contents

• Cover
• Half-title Page
• Title Page
• Copyright
• Contents
• About the Editors
• List of Contributors
• Foreword
• Preface
• 1 Brand Dubai: Sustaining its Luxury Image
• 2 Branding of Spanish Civil War Sites to Promote Sustainable Rural Tourism
• 3 The Relationship of Food, Tourism, Destination Branding and Marketing
• 4 A Theoretical Approach to Strategies of Marketing in the Scope of Tourism Destination Types
• 5 Enhancing a Destination’s Marketing and Promotion: Lessons from Malaysia
• 6 Setting a Brand Image through Film Tourism
• 7 Ethical Comments Revolving around Post-disaster Marketing
• 8 Rural Tourism Development in Egypt: Contemporary Insights
• 9 Sustainable Tourism Policies and Corporate Branding: Case of LUX* Resorts & Hotels
• 10 World Heritage Sites and Their Impact in the Context of Destination Marketing
• 11 Accessible Tourism: An Inseparable Part of Sustainable Tourism
• 12 Investigating the Factors Affecting Tourism Development in Victoria Falls, Zimbabwe
• 13 Influence of Government Policies on Sustainable Tourism Development in Malawi
• 14 Environmental Sustainability on Tourism Business Enterprise: Model and Case
• 15 Key Strategies to Promote the Incorporation of Sustainability in Tourists’ Behaviour
• 16 Rural Tourism: An Asset for Sustainable Development
• 17 Dark Tourism in Terms of Local People, Emotions and Experiences: A Case of Gallipoli
• 18 Digital Marketing and Virtual Tourism to Enhance Destination Accessibility
• 19 Security Issues and the Image of Tourist Destination
• 20 Exploring the Future of Sustainable Tourism
• Index
• Backcover