eBook - PDF

Localizing Employee Communications

Name: Localizing Employee Communications
ISBN: 9781937434670

A Handbook

Ray Walsh,

258 pages
English
PDF
Available on iOS & Android

eBook - PDF

Localizing Employee Communications

A Handbook

Ray Walsh,

About this book

Global content in English doesn't get noticed. Localizing Employee Communications is a practical guide to ending conventional communication practices that stand in the way of effectively reaching employees around the world.

Adapting for language and culture is critical to reach customers, and the same is true for busy employees. This book shows you how to navigate some of the biggest challenges in cross-border employee communications by partnering with local business units.

This book argues that the ideal organization translates almost nothing. Instead, global headquarters provides only back-end support to local business units, who create and deploy employee content that's appropriate for their culture and local business realities.

Localizing Employee Communications draws on the insight of nearly 30 experts from a variety of communications disciplines, including Deborah S. Bosley, Gerry McGovern, Alan Oram, Jonathan Phillips, Alan J. Porter, Ann Rockley, Carmen Simon, and Val Swisher.

Inside the Book

Part I. The Landscape In Country
Part II. Leadership, Governance, and Budget
Part III. Low- and No-Cost Strategies
Part IV. Capabilities and Resources
Glossary
Interviewee Biographies
Index

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Yes, you can access Localizing Employee Communications by Ray Walsh in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.