Value Innovation Portfolio Management
eBook - ePub

Value Innovation Portfolio Management

Achieving Double-Digit Growth Through Customer Value

  1. 296 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Value Innovation Portfolio Management

Achieving Double-Digit Growth Through Customer Value

About this book

The quest for successful products — and a simple, predictable way to determine in advance which products will be successful — is a core concern of all companies. Most firms use financial projections to select the best portfolio of products in which to invest their limited human and capital resources and are frustrated repeatedly by under-forecast sales, lower than expected margins, and outright failures of new products. Value Innovation Portfolio Management addresses this core concern by showing you a more reliable decision-making method based on high customer value, tight business strategy alignment, and optimal investment intensity. These inputs will enable your company to invest more wisely and create more successful new products. Best-in-class companies like Motorola, DuPont, and Hewlett-Packard have used customer value in crafting winning portfolios. Supported by various case studies and examples, the authors demonstrate the significantly improved results that can be achieved from using customer value as the business driver for creating a portfolio of products. It is a must read for senior executives and anyone involved in strategic planning, portfolio management, product development, sales and marketing, and R&D. Senior executives will discover a path to achieving double-digit growth, greater market share and improved shareholder value. The managers and teams involved directly in the product development process will learn how to create a robust and thorough product definition process aligned with the portfolio management of the enterprise.

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Yes, you can access Value Innovation Portfolio Management by Sheila Mello,Ronald Lasser,Wayne Mackey in PDF and/or ePUB format, as well as other popular books in Business & Project Management. We have over one million books available in our catalogue for you to explore.

Information

Publisher
J. Ross Publishing
Year
2006
Print ISBN
9781932159578
eBook ISBN
9781604276350
Edition
1
Topic
Business
Subtopic
Project Management
Index
Business

Table of contents

  1. COVER
  2. HALF TITLE
  3. TITLE
  4. COPYRIGHT
  5. TABLE OF CONTENTS
  6. PREFACE
  7. ABOUT THE AUTHORS
  8. ACKNOWLEDGMENTS
  9. WEB ADDED VALUEâ„¢
  10. INTRODUCTION. MANAGING THE PRODUCT PORTFOLIO FOR CUSTOMER VALUE: TRANSFORMING BUSINESS DRIVERS FOR NEW PRODUCT DEVELOPMENT
  11. CHAPTER 1. UNDERSTANDING CUSTOMER VALUE: THE GROUNDED PORTFOLIO
  12. CHAPTER 2. UNDERSTANDING THE ROLE OF INNOVATION: THE RELEVANT PORTFOLIO
  13. CHAPTER 3. VISION, MISSION, STRATEGY, AND VALUE: THE INTENTIONAL PORTFOLIO
  14. CHAPTER 4. AIMING FOR THE SWEET SPOT: THE OPTIMIZED PORTFOLIO
  15. CHAPTER 5. ACCURATE CUSTOMER VALUE DATA: THE MEASURED PORTFOLIO
  16. CHAPTER 6. ALIGNING THE ORGANIZATION: THE SUPPORTED PORTFOLIO
  17. CHAPTER 7. ELEMENTS OF REALIZATION: THE ACTIONABLE PORTFOLIO
  18. CHAPTER 8. APPRECIATING INVESTMENT INTENSITY: THE FORTIFIED PORTFOLIO
  19. CHAPTER 9. KEEPING THE FIRES BURNING: THE DYNAMIC PORTFOLIO
  20. CHAPTER 10. A TALENT FOR CHANGE: THE SUSTAINABLE PORTFOLIO
  21. APPENDIX A: USING MARKET-DRIVEN PRODUCT DEFINITION (MDPD) TO CAPTURE THE VOICE OF THE CUSTOMER
  22. APPENDIX B: MANAGING INVESTMENT INTENSITY IN THE VIP
  23. APPENDIX C: THE ACCELERATED IMPLEMENTATION MODEL (AIM) FOR CHANGE