CHAPTER 1
FIRST THINGS FIRST
Procurements are purchases of materials, products, or services in a business environment. This concept translates to everyday life as well. We all buy things. Most of us buy services at some point in our lives. Letâs look at a case example that is common for most people in the United States. We will watch a family that shops for a car.
CASE EXAMPLE 1: SHOPPING FOR A CAR
Bill and Sheila needed to buy a vehicle for their sixteen-year-old daughter, Abby. Their decision to buy a vehicle took quite some timeâtheir daughterâs safety was first in their minds. Now that the decision to buy the vehicle had been reached, they started looking at different makes and models. The first requirement, safety, ruled out several models. Abby would not be getting a Ford Mustang, a Dodge Charger, a Chevrolet Corvette, or many other vehicles. Next they looked at body stylesâSUV, minivan, sedan, and pickup. They could not see a sixteen-year-old girl driving a minivan or a SUV. That left a sedan or pickup. They did not need a pickup because Bill already drove one. So a sedan it would be.
Doing their research online, Bill and Sheila started with a trusted site. This site had reports on all types of vehicles. The reports included safety, reliability, fuel consumption, and comfort as the metrics, along with the technical specifications for each vehicle. The site also provided guidance on pricing of each vehicle and which vehicles provided the best value for the money.
After they narrowed down the choices, Bill and Sheila visited car dealerships. They still had to decide if they would buy a new sedan or a used sedan, so they went to both types of dealers. They also looked in the local newspaper for ads for both new and used vehicles. With ongoing conversations between each other, and with their daughter, they decided to buy a new car. The major factors influencing their decision were safety, reliability, and value. With car loan interest rates very low, and prices for new vehicles quite reasonable, they decided that this new car would last their daughter at least through college and probably several more years after that.
Still looking for the best possible value, Bill thought about a hybrid car. Sure it would save on gas costs over the life of the vehicle, but what would that life be? Five years? Ten years? More? What about repairing or replacing the batteries? Bill decided to do research to find out about hybrids. Here is some of what he found online:
Pros: great gas mileage (ranges from about 42 to over 60 miles per gallon); very quiet while running on batteries; good reliability; good durability; great braking; good interior style; smooth ride; good cargo capacity; good power train performance
Cons: sluggish handling (steering); high price; slow acceleration; too quiet (cannot hear engine running); not enough leg room; poor driving position reduces visibility; not recommended for towing; high maintenance costs
With these findings, Bill talked with Sheila and Abby, and they all decided to do test drives. The conflicting ratings of the quietness and power train performance would be decided during the drives, as well as the driving position and comfort level for Abby.
They decided to test drive a Toyota Prius first. At the dealership, there was only one Prius available. All three went on the test drive, with Abby driving out of the dealership. The salesman rode in the back seat and answered questions as she drove. Bill and Sheila found the Prius to be very different from the vehicles that they had driven all their lives. It was very quiet without the gas engine running. They had to agree with the online comments that the steering was less responsive than they were used to, but Abby did not have any problems with it. Secretly Sheila was very happy that the car did not have the pep that sports cars haveâAbby would be safer. When they arrived back at the dealership, the salesman invited them into his office to talk about the car.
Before they went to the dealership, all three had decided that they would do the test drive only. They did not want to buy the car right now. There were other cars to look at and test drive before their decision could be made.
Inside the dealership office, the salesman pointed out that there was only the one Prius at the dealership. He said that they never kept a Prius on the lot for more than two days, and this one had arrived the day before. No other dealers had a Prius on their lots right now, either. If they wanted a Prius without a wait, they would need to make a decision now.
Bill and Sheila looked at each other, then at Abby, and Bill stood up. Sheila asked, âWhat kind of deal can we get on this Prius?â
The salesman responded, âDo you have a trade-in?â
âNo. And weâre not ready to proceed with this right now, are we?â Bill said as he looked at Sheila.
âBut, honey, weâre here now and we all like the car. Does it hurt to find out more?â Sheila looked at the salesman.
Bill sat down. Abby touched her motherâs arm and said, âMom, we need to go. Weâre looking at some other cars now, remember?â
Sheila looked surprised and then gathered her belongings. She stood up and extended her hand to the salesman. âPerhaps you can give us a card. Weâll call you when we make a decision.â
The salesman stood and shook hands with Sheila and Bill. Then he handed Sheila his business card. âI hope you folks hurry with your decision. That Prius wonât be here tomorrow.â
After two weeks of test drives and getting answers to their questions, the family was ready to make a decision. They decided that despite the high initial price of the Toyota Prius, it was the best choice for their daughter. They called the salesman at the Toyota dealership to find out if he had a Prius on the lot. He did not, but suggested that they could order one and it would be there within three weeks. They agreed with his suggestion and went to the dealership to negotiate. The salesman met all three of them at the door of the dealership and escorted them to his office. After bringing in an extra chair, the salesman sat behind his desk.
The salesman started the negotiation. âFor the model you folks looked at, the Prius C, which trim did you decide on?â
Bill answered, âWe want the C 3.â
âUhh!â Everyone looked at Abby, the source of the noise. Abby rolled her eyes.
âThatâs what you and Mom want. I want the C 2,â Abby said and crossed her arms.
âWhat do you mean, you want the C 2? We discussed this and decided on the C 3.â Bill squinted his eyes, but maintained his calm.
âYou mean you and Mom decided. I couldnât get a word in edgewise,â said Abby.
âOkay,â the salesman interrupted. âWe can look at both models again and see all the options. Here are the brochures.â He handed Bill two glossy brochures.
Sheila took the brochures from Bill and laid them on the desk so that all three of them could see. She opened them up side by side.
âHoney,â she said, âwe just want the safest car for you. Thatâs our main concern.â
âYeah, but I want something thatâs fun. Something that my friends will like,â Abby said as she scooted forward in her chair to see the brochures. âSee, the C 2 has so much more fun stuff. And itâs safe, isnât it?â She looked at the salesman.
âOf course itâs safe,â he answered. âItâs a Toyota.â The three adults smiled at that.
âOkay, letâs go through it all again,â Bill conceded.
They went through the various base and option specifications. They compared how the two models were alike and how they differed. The salesman answered questions as they came up. The three members of the family discussed the pros and cons of each model.
And they did not reach a conclusion. Parents wanted the C 3 and teenager wanted the C 2. At this point the salesman spoke up.
âIf she were my teenager, Iâd go with the C 3. It does have more safety features ⊠now let me talk,â he said and held up his hand, âand fewer entertainment features. Those features can be a distractionâespecially with friends in the car.â
Abby crossed her arms, sat back in her chair, and looked away from the adults. It was a full power huff.
Bill and Sheila looked at each other for a few seconds, and then Bill spoke. âHoney, we really want your first car to be as safe as possible. That includes reliability, which Toyota has, and safety features. We also want to spend as little as possible to get those things. But youâll have this car for a long time, we hope, and you need to be happy with it. So weâll get the Prius C 2.â
No one has ever seen a happier teenage girl. Abby jumped up and hugged her parents. Then she kept on jumping and clapping her hands. âThank you, thank you, thank you! Iâll take really good care of it and Iâll be careful. I promise!â
âOkay, okay,â the salesman was grinning. âWhy donât you go out to the waiting area while your folks and I finalize this?â He rose and walked around his desk to open the door for her. As he seated himself again, he started typing on the computer. âSo, you want the Prius C 2. We need to get specific with the options that you want. Hereâs the list again a...