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Marketing Strategy and Competitive Positioning
Marketing Strategy and Competitive Positioning
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📖 eBook - PDF

Marketing Strategy and Competitive Positioning

Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee

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Unavailable in your region
📖 eBook - PDF

Marketing Strategy and Competitive Positioning

Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee

About This Book

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.

Understand and formulate rigorous marketing strategies and differential advantage in today's marketplace

Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace. The key approach used in this book is to focus on two central issues in marketing strategy formulation – the identification of target markets, and the creation of a differential advantage. In doing so, it recognises the emergence of potential new target markets born of the recession, increased concern for climate change and disruption from ongoing technological advances. It helpsyou examine ways in which firms can differentiate offerings through recognition of environmental and social concerns and innovation.

Pearson, the world's learning company.

Information

Publisher
Pearson
Year
2019
ISBN
9781292276571
Edition
7

Table of contents

Citation styles for Marketing Strategy and Competitive PositioningHow to cite Marketing Strategy and Competitive Positioning for your reference list or bibliography: select your referencing style from the list below and hit 'copy' to generate a citation. If your style isn't in the list, you can start a free trial to access over 20 additional styles from the Perlego eReader.
APA 6 Citation
Hooley, G., Piercy, N., Nicoulaud, B., Rudd, J., & Lee, N. (2019). Marketing Strategy and Competitive Positioning (7th ed.). Pearson. Retrieved from https://www.perlego.com/book/1356514/marketing-strategy-and-competitive-positioning-pdf (Original work published 2019)
Chicago Citation
Hooley, Graham, Nigel Piercy, Brigitte Nicoulaud, John Rudd, and Nick Lee. (2019) 2019. Marketing Strategy and Competitive Positioning. 7th ed. Pearson. https://www.perlego.com/book/1356514/marketing-strategy-and-competitive-positioning-pdf.
Harvard Citation
Hooley, G. et al. (2019) Marketing Strategy and Competitive Positioning. 7th edn. Pearson. Available at: https://www.perlego.com/book/1356514/marketing-strategy-and-competitive-positioning-pdf (Accessed: 14 October 2022).
MLA 7 Citation
Hooley, Graham et al. Marketing Strategy and Competitive Positioning. 7th ed. Pearson, 2019. Web. 14 Oct. 2022.