Outlined in several major essays written in the mid-1930s (1972 and 1993), Horkheimerâs classical account of ideology critique distinguishes its diagnosis of systemic distortions concerning historical development from an immanently critical search for blind spots, contradictions and oversights. For critical theoryâs purpose âis not, either in its conscious intention or in its objective significance, the better functioning of any element in the structureâ. On the contrary, the critical attitude is deeply suspicious of those categories of the âbetter, useful, appropriate, productive and valuableâ that turn out to be dictated by idealized rules of conduct that sustain âthe blind interaction of individual activitiesâ. Critical theory wants to restore the self-insight of concrete social beings into their historical being and into their agency. The veil of a âsecond natureâ is to be ripped aside to allow us to recognize
the present form of economy and the whole culture which it generates [as] the product of human work.... [T]hese men [are to] identify themselves with this totality and conceive it as will and reason. It is their own world.
Critical theory delivers a total change in how the world might be experienced. A lifetime of oppression, exploitation and war stands exposed as something alien and hostile to our humanity. It is a world that is modelled on ânonhuman natural processesâ, on pure mechanisms. âThat world is not their own but the world of capitalâ (1972, pp. 207â8).
However, critical theory does not just turn on the opposition between a yet-to-be-made future that would objectify a new self-consciousness of our species capacity to humanize, and so assume responsibility for, the world versus an alienated present that is experienced as âa form of deadened existenceâ inside âa naturally developing organismâ (1972, p. 208). Refusing to spin out from utopian abstractions, whose âtruthfulnessâ only amounts to their offer to help us cope with unchosen forms of existence, critical theory insists on breaking out of the âself-enclosed realm within societyâ that is allocated to theory. It wants to lend its totalizing perspective to all those concrete activities that already betray an incipient, fragmentary consciousness that this is âour worldâ and it needs to be made fit for us to live in (1972, pp. 242â3).
In 1937, Horkheimer felt that he might still plausibly appeal to a Marxist philosophy of history and to a weakened investment in the unfolding self-consciousness of the proletariat concerning its imputed historical mission. The âaccusatory meaningâ that clings to this rendering of ideological thinking recalls Marxâs interest in clarifying the historical trajectory of âthe raw power struggles of real human beingsâ against the âmystifying cloak of ideologyâ that is bent upon naturalizing the present (Horkheimer, 1993, p. 143 and p. 149). However, once the web of these undergirding faiths is severed by socialismâs defeats and bitter self-betrayals, critical theory risks reducing its role to oversighting a static epistemological opposition between a posited truth of history that is denied, held ransom to, a mystified, alienated immediacy. For a densely opaque age that is, more or less, reconciled to its own structural complexities and has, in the main, grasped pluralism as a core value, a teleological construction of history as progress has lost any easy cultural resonance. As Horkheimer was to increasingly appreciate, the presumption of a living dialectic between theoretical reflection provided by Marxism and the immediacy of the struggles of the age could not survive the sociological realities of the late twentieth century.
Perhaps, though, there are some remainders to Horkheimerâs early, no longer fully persuasive, iteration of the tasks and the cultural resources of critical theory that might offer guidance to ideology critique in the neoliberal age. Robin Celikates is persuaded that critical theory still needs to configure itself as a critique of ideology. He hopes to retrieve the core purposes of ideology critique as the exposure of the efficacy of ideological thinking in hindering âthe use of critical and judgmental capacities in social practicesâ. Ideologies are charged with blocking âthe transformation of capacities into abilitiesâ and preventing âthe realization of oneâs self-understanding as a judging and acting subjectâ (2006, p. 35). For Celikates, the critique of ideology âmakes agency possible by criticizing social arrangements, practices and self-understandings that have an inhibitory rather than enabling effectâ (2006, p. 36). There is not much here that remains recognizable from Horkheimerâs Marxist account of the tasks of critical theory. Reducing critique to an epistemology that facilitates an abstract will to power and essentially unrationalized action, Celikates does not demonstrate how critical theory might claim responsiveness to the distinctly progressive struggles of the day. In particular, this proposed revival of ideology critique misses Horkheimerâs central demarcation between an enabling of the âbetter functioningâ of existing structures and wants and critical theoryâs investment in measuring existing arrangements against their fitness to our humanity.
A retrieval of ideology critique needs to scope itself in the broad terms that were laid down in Horkheimerâs objections to Karl Mannheimâs sociological theory of ideology (1993). Horkheimer insisted that Mannheimâs diagnosis of ideological thinking, as a dogmatic blockage of rival ways of representing our cultural potentials, suggests an only weak critical power. Something more is required of the discriminating, judgemental purposes of ideology critique. For us, this âmoreâ cannot be the rehabilitation of Marxâs philosophical critique of the present from the standpoint of historyâs imputed progress towards overcoming alienation. Nonetheless, a critical appropriation of ideology critique today cannot just limit itself to challenging dogmatic closures against alternative world views. A case needs to be made for why this suppressed normativity needs to be rehabilitated, perhaps reinterpreted, and rationally chosen as our best historical potentials.
We begin to reveal neoliberalism as an ideological project as we reflect upon its concerted and sustained intentions to close down, not merely the social democratic institutions of the post-war period, but the, only half self-understood, utopian idealizations that underwrote these initiatives as well. Honneth tells us that the neoliberal revolution slammed on the brakes against the ânormative progressâ of a social democratic politics that introduced claims about needs, not just private rights, into modern politics (2012, pp. 172â3). Certainly, critique needs to be able to identify cultural and political losses. However, for critique to raise what has been lost as a measure against the imperatives organizing the present, it must also seek to retrieve what always remained out of reach to imperfect representations of now blocked cultural potentials. Ideology critique in the neoliberal age cannot simply appeal to a complacent social democratic project that has made no effort to rethink itself. After all, social democracy was not able to offer a robust self-defence and has so far not been able to fully disentangle itself from a web of perverse neoliberal representations about the options for post-liberal societies. As Horkheimer insists, ideology critique raises suppressed cultural potentials as an âaccusationâ against their ideological blockages and we need to rethink how social democratic normativity might rise to the challenge.