Ethical Issues in International Marketing

Erdener Kaynak, Nedjet Delener

• Publisher: Routledge
• Year: 2019
• eBook ISBN: 9781317939382
• Edition: 1
• Topic: Negocios y empresa
• Subtopic: Negocios en general

Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world.Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics:

• A social contract for analyzing and evaluating the activities of transnational corporations in developing countries
  
• The relationship of marketing ethics to gray markets for consumer goods
  
• How moral commitment is shaped by socialization and role of culture in Turkey
  
• The relationship between Egyptian consumers'ideology and theirperceptions of ethical behavior

Readers who desire to make steps toward better global decisionmaking will find this a compelling book. The authors make readers realize that conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient. Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.

Index

1. Advertising
   1. cultural values in, 101
   2. ethics studies of, 6
   3. in gray marketing, 46, 51
   4. unauthorized use of, 51
   5. unethical behavior in, 6

1. Bhopal disaster, 7
2. Brand loyalty, effect of gray marketing on, 50
3. Brand-name goods, gray marketing of, 41, 42, 45, 49-51
   1. advertising of, 46, 51
4. Bribery, 18-20
5. Business ethics
   1. academic journals in, 89
   2. analysis of, 39-40
   3. domestic-issue orientation of, 5-6
   4. increasing concern with, 89
   5. international, lack of information regarding, 7
   6. research topics in, 89-90

1. Cairo, Egypt, consumer ethics study in
   1. See Consumer ethics study, in Cairo, Egypt
2. Cartier watches, gray market sales of, 49
3. Caterpillar Tractor Company, 30, 33
4. Chanel perfumes, gray market sales of, 49
5. Chemicals, exportation to developing countries, 33
6. Civil laws, implications for social contract, 30-31
7. Codes of conduct
   1. corporate, 100
   2. for gray marketing prevention, 55
   3. of host country, 100
   4. of international business ethics, 18, 33
   5. limitations of, 64-65
   6. reward and punishment system approach to, 65, 82
8. Conflict resolution, in international marketing, 6-7
9. Conflicts of interest
   1. corporate/customer, 43
   2. implications for social contract, 30
10. Consumer Bill of Rights, 57n., 89-90
11. Consumer confidence, effect of gray marketing on, 49-51
12. Consumer education, in gray marketing, 51
13. Consumer ethics study, in Cairo, Egypt, 87-109
    1. Consumer Ethics Scale of, 95, 108-109
    2. country bias in, 101-102
    3. cross-cultural considerations in, 96-97
    4. culturally-influenced ethical values and, 88
    5. dependent variables, 95-97
    6. Ethics Position Questionnaire...

Table of contents

• Cover
• Half Title
• Title Page
• Copyright Page
• Table of Contents
• About the Editor
• Introduction
• The Growing Importance of Ethical Issues in International Marketing and Their Practical Relevance: An Introduction
• Ethics and Transnational Corporations in Developing Countries: A Social Contract Perspective
• The Impact of International Gray Marketing on Consumers and Firms
• Ethical Decision Making in Turkish Sales Management
• Consumer Ethics in Developing Countries: An Empirical Investigation
• Index