Tourism Events in Asia
Marketing and Development
- 194 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Tourism Events in Asia
Marketing and Development
About this book
The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia.
Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more.
Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.
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Information
Table of contents
- Cover
- Half Title
- Series Page
- Title
- Copyright
- Contents
- Lists of figures
- List of tables
- Notes on contributors
- Introduction
- 1 Event tourism in Asian context
- 2 Tourism events in South Asia: brief profiling with cultural celebrations
- 3 Creating new event opportunities and re-creating old events in an innovative way: case study of Hadoti region
- 4 Role of ethnic cultural events to build an authentic destination image: a case of ‘Pohela Boishakh’ in Bangladesh
- 5 Malana heritage village: the gateway for great tourism events
- 6 Role of information and communication technology in marketing and promoting tourism events of Rajasthan
- 7 Social media impact on tourism events: a case study in Jordan
- 8 Effectiveness of social media sharing on tourism event choice
- 9 The roles of social media in the promotion of traditional cultural tourism events in Indonesia
- 10 Prominent and innovative tourism events in Peninsular Malaysia
- 11 National identity and dark tourism: symbolising the ‘Omor Ekushey February’
- 12 Anti-tourism against the commodification of culture: Varf Chal (pour snow in pit)/Zan Shahi (Kingdom of Women) ceremonies in the North of Iran
- 13 Visitor routes in Old City of Damascus with implications and strategies for improvements
- 14 Northern tourism: a comparative analysis of the national parks of the northern territories of Canada and the Arctic regions of Sakha Republic (Yakutia), Russia
- Index