No Nonsense: Attract New Customers
eBook - ePub

No Nonsense: Attract New Customers

100+ Ideas to Bring In More Customers

  1. 240 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

No Nonsense: Attract New Customers

100+ Ideas to Bring In More Customers

About this book

Your customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers.

"This must-read book provides you with the mindset, tools, and techniques you need to successfully prospect for new customers." —Roger Looyenga, chairman/CEO (ret.), Auto-Owners Insurance

For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. No Nonsense: Attract New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost!

No Nonsense: Attract New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the 100+ proven ideas and discover amazing results—fast.

Wilson spent more than twenty-five years researching what his clients—small and medium-sized businesses—need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make business increase.

How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? Don't overlook the one good idea that could make your business a success!

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Yes, you can access No Nonsense: Attract New Customers by Jerry R. Wilson in PDF and/or ePUB format, as well as other popular books in Business & Consulting. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Career Press
Year
2020
Print ISBN
9781632651808
eBook ISBN
9781632657558
Topic
Business
Subtopic
Consulting
Index
Business

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright
  4. Contents
  5. How to Use This Book
  6. WAY 1: One Thing Worse Than a Rude Employee
  7. WAY 2: Bribe Significant Others
  8. WAY 3: Involve the Family
  9. WAY 4: Prospect with a T-E-A-M
  10. WAY 5: Use Your People
  11. WAY 6: Call Them Associates
  12. WAY 7: If You Want Loyalty
  13. WAY 8: Make Me Feel Important
  14. WAY 9: Strategic Partnerships
  15. WAY 10: Play It S-A-F-E
  16. WAY 11: People-to-People Prospecting
  17. WAY 12: Birds of a Feather
  18. WAY 13: Get Them on Your Own Turf
  19. WAY 14: Become a Joiner
  20. WAY 15: Intentional Relationships
  21. WAY 16: Are You New or Recycled?
  22. WAY 17: Love That Loyalty
  23. WAY 18: Develop a Clear Vision of Success
  24. WAY 19: Heroic Tales
  25. WAY 20: Do You See What I See?
  26. WAY 21: Zero Defections
  27. WAY 22: Don't Turn Off Your Prospects
  28. WAY 23: Pushy Prospectors
  29. WAY 24: Don't Let the Fish Flop Away
  30. WAY 25: Your Way or My Way
  31. WAY 26: Help, Don't Sell
  32. WAY 27: The Power of Compliments
  33. WAY 28: Become a “Yes” Person
  34. WAY 29: Sell Your People First
  35. WAY 30: Fix the Problem
  36. WAY 31: People Are Funny
  37. WAY 32: Inspire New Hires
  38. WAY 33: Respect Their Time
  39. WAY 34: Target Your Prospects' Interests
  40. WAY 35: All Buyers Are Liars
  41. WAY 36: Brag, Brag, and Brag Some More
  42. WAY 37: Pay Attention to Individual Needs
  43. WAY 38: My Name's Not Bud
  44. WAY 39: Beware of Agitators
  45. WAY 40: Label What Differentiates You
  46. WAY 41: Do Something Different
  47. WAY 42: Be Creative
  48. WAY 43: Go in Naked
  49. WAY 44: Believe It or Not
  50. WAY 45: Try Something Different
  51. WAY 46: Customize, Customize, Customize
  52. WAY 47: Little Things with Big Payoffs
  53. WAY 48: Be Different
  54. WAY 49: Do What Others Don't
  55. WAY 50: Learn from Chameleons
  56. WAY 51: Beware of First Appearances
  57. WAY 52: Be a Super-Sleuth
  58. WAY 53: Inspired Employees = Dedicated Customers
  59. WAY 54: The C-Y-A Factor
  60. WAY 55: The Best Prospect Ever
  61. WAY 56: Stick Like Velcro
  62. WAY 57: Whatever It Takes
  63. WAY 58: Love Those Journals
  64. WAY 59: Do You Qualify?
  65. WAY 60: Before You Open Up
  66. WAY 61: Tell and Sell
  67. WAY 62: Keep Your Links Current
  68. WAY 63: Leave a Trail
  69. WAY 64: Learn from the FBI
  70. WAY 65: Keep Top-of-Mind Awareness
  71. WAY 66: The Proof of the Pudding
  72. WAY 67: What about Tomorrow?
  73. WAY 68: Your Elevator Speech
  74. WAY 69: Point Out the Problem
  75. WAY 70: Go After Lost Customers
  76. WAY 71: Free Still Works
  77. WAY 72: Out of Sight, Out of Mind
  78. WAY 73: Email—Friend or Foe?
  79. WAY 74: Keep the Lights On
  80. WAY 75: One Magic Word
  81. WAY 76: Quality Speaks Volumes
  82. WAY 77: Keep Up with Technology
  83. WAY 78: Is Your Image Working for You?
  84. WAY 79: Don't Take Anything for Granted
  85. WAY 80: Beware of Prescriptions without Diagnoses
  86. WAY 81: Make It Easy to Buy
  87. WAY 82: Make Them Feel Safe
  88. WAY 83: Loose Lips Sink Prospects
  89. WAY 84: Build Trust
  90. WAY 85: Falling Out of the Dumb Tree
  91. WAY 86: Consider Name-Dropping
  92. WAY 87: Freebies Are Hard to Turn Down
  93. WAY 88: Advertise Creatively
  94. WAY 89: Claim Those Free Dollars
  95. WAY 90: One Magic Question
  96. WAY 91: Always Deal with a M-A-N
  97. WAY 92: Yes, No, and Maybe
  98. WAY 93: Bigger Is Better
  99. WAY 94: Networking
  100. WAY 95: One Size Never Fits All
  101. WAY 96: All's Fair in Love and War
  102. WAY 97: Do You Know What They Know?
  103. WAY 98: What Gets Repeated
  104. WAY 99: Traditions Are Sacred
  105. WAY 100: The Puppy-Dog Lick
  106. WAY 101: Don't Give Them a Reason
  107. WAY 102: What Do You Sell?
  108. WAY 103: Everything Matters
  109. WAY 104: When Do You Need It?
  110. WAY 105: Lost Sales = Opportunities
  111. WAY 106: Let Them Decide
  112. WAY 107: Forget Satisfied
  113. WAY 108: Perceptions of Value
  114. WAY 109: Leverage Hulk and Bulk
  115. WAY 110: It's All about Value
  116. WAY 111: How Much Does It Cost?
  117. WAY 112: Stack Up the Benefits
  118. WAY 113: What You Can Do
  119. WAY 114: Sell Value, Not Price
  120. WAY 115: The $10 Stupidity
  121. WAY 116: Losing Their Luster
  122. WAY 117: Tell Them What You Can Do
  123. WAY 118: Are You Listening?
  124. WAY 119: The Early Bird Gets the New Customer
  125. WAY 120: The Problem with Communication
  126. WAY 121: “No” Is Not the Answer
  127. WAY 122: Selective Hearing
  128. WAY 123: If Only We Had Time
  129. WAY 124: Anticipate Obstacles
  130. WAY 125: Decide Not to Sell
  131. WAY 126: Bullet-Proof Your Communications
  132. WAY 127: Attention to Detail
  133. WAY 128: Use Your Design
  134. WAY 129: Smile, Smile, Smile
  135. WAY 130: It's Okay to Know You Don't Know
  136. WAY 131: Don't Be a Bungling Bob
  137. WAY 132: Create Your Personal Gold Mine
  138. WAY 133: The Insanity Principle
  139. WAY 134: Beware of Fatal Ruts
  140. WAY 135: Ask for Help
  141. WAY 136: Accentuate the Positive
  142. WAY 137: Harness the Internet
  143. WAY 138: Tell the Truth
  144. WAY 139: How Are You Really Doing?
  145. WAY 140: Meet Uncle F-E-S-S
  146. WAY 141: Don't Drop In
  147. WAY 142: Don't Love Them and Leave Them
  148. WAY 143: Organize Your Prospects
  149. WAY 144: The Agony of Defeat
  150. WAY 145: Expect the Unexpected
  151. WAY 146: You Can't Afford Not To
  152. WAY 147: Become an Information Junkie
  153. WAY 148: Obsessed with Reputation
  154. WAY 149: Invest in Yourself
  155. WAY 150: The Value of Persistence
  156. About the Author