eBook - ePub

The Target Story

Name: The Target Story
ISBN: 9781400218950

How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience

Bill Chastain,

144 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Target Story

How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience

Bill Chastain,

About this book

The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.

In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.

The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now.

Through the story of Target, you’ll learn:

How to remain nimble in times of tremendous change.
How to reinvent a six-decade-old iconic brand.
How to know when to build it yourself or bring in the experts.
When to change the entire way you do business.

Discover how this iconic store hit the bullseye and created an addictive retail experience, and how you can do the same for your business.

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Yes, you can access The Target Story by Bill Chastain in PDF and/or ePUB format, as well as other popular books in Business & Organisational Behaviour. We have over one million books available in our catalogue for you to explore.