Chapter One: Writers
Jason Zweig â Youâre Not Alone
When my flight came slanting down into Omaha on a drizzly night in April, a ceiling of rain cloud was clamped over the city like a thick pewter plate. But directly above downtown, the reflected light of Omahaâs skyscrapers reached a mile into the air to burnish the underside of the dark clouds with a dazzling silvery-white circle. Suddenly the ceiling of clouds looked like a floorâthe floor of heaven. âMy God,â a passenger gasped in the back of the plane, âWarren really does have a halo!â
Why do Berkshire Hathaway investors nearly worship Chairman Warren Buffett and hang on his every word as if he were a religious prophet? What makes tens of thousands of people descend on Omaha from every state in the union and dozens of foreign countries?
Buffettâs astounding investment recordâbolstered by the astute advice of his business partner, Berkshire Vice Chairman Charles Mungerâis one reason people flock to Omaha to listen to him. But it is far from the only one.
Each year for decades, Buffett and Munger have urged shareholders to come to the Annual Meeting and speak out about whatever is on their minds. At the Annual Meeting, as dozens of Berkshire investors step up to microphones throughout Omahaâs giant Qwest Center auditorium, Buffett and Munger field questions for nearly six hours.
At most companies, the Annual Meeting offers about as much give-and-take as a session of the Supreme Peopleâs Assembly of North Korea. So why does Buffett throw open the floor to all at Berkshireâs meeting? âEven though Ben Graham [Buffettâs mentor] had everything he needed in life, he still wanted to give something back by teaching,â Buffett tells me after the Meeting. âSo just as we got it from somebody else, we donât want it to stop with us. We want to pass it along too.â
Sure, plenty of shareholders ask for Buffett and Mungerâs views on stock and bond prices and a host of other investing issues. But others have broader questions: Whatâs the best book youâve read lately? What was your worst mistake? How can I keep learning? Is mathematics âthe language of Godâ?
When Justin Fong, a 14-year-old shareholder from California, asks for advice on succeeding in life, Buffett and Munger donât mince words. âHang out with people whose behavior is better than yours, and then youâll drift in the right direction,â says Buffett. âIf this gives you a little temporary unpopularity with your peer group,â adds Munger dryly, âthe hell with âem.â
This is what Berkshireâs shareholders say they love most: the interchanges that show what Buffett and Munger are made of. David Lin, 35, a Nashville radiologist, has come to the Meeting seven of the previous eight years. âIt helps me refocus,â says Lin. âIâve learned what things Warren thinks are important. Things like friendship, morality, developing good habits, how to live a happy lifeâand itâs not just about money.â
Alex Rubalcava, 24, a venture capitalist in Los Angeles, says, âWarren and Charlie talk constantly about how you donât have to do anything just for the sake of doing something. Theyâve taught me the importance of saying no to things in investing and in life.â
âYou wouldnât believe what a good feeling you get when you listen to Warren and Charlie,â says Mike Loisel, 56, a retired electrical contractor from Minneapolis. Adds his wife Connie, 55: âYou feel like youâre part of a group of people who share the same valuesâsolid, honest people, hard workers.â
Buffett has thought a lot about why so many people come to his meetings. âFirst, they come to have a good time,â he tells me afterward. âSecond, they come to learn. And they really feel as if theyâre partners in the enterprise.â
Why do so few investment firms educate and treat their clients this way? âItâs a joke, isnât it?â answers Buffett, adding that fund managers and brokers âdonât judge their success by investment results. They judge it by how much they can gather in assets. So they donât want the shareholders to think of themselves as owners. They want them to think of themselves as customers.â
Most pundits talk about how important value is to Buffett as an investor. What they miss is that values are even more important to him. Buffett understands the heart of the matter for all of us: Money is not just pieces of paper or electronic blips with prices attached. It is far more: our fondest hopes, our most fervent dreams, our worst nightmares, all balled up into an explosively emotional package. Investing can be exhilaratingâor terrifying.
Consider, too, that the English word âinvestâ derives from a Latin root that means to dress, clothe, wrap in robes, surround or envelop. To invest means, literally, to wrap yourself in a financial asset and hold it close. No wonder investing arouses such intimate and elemental emotions as fear and greed, surprise and pain, hope and pride.
As Peter L. Bernstein, the financial historian and investment consultant, once wrote: âBelieve me, when people have told you about their money, they have told you the most important fact about themselves. Their sex lives, problems with their children, their political views, are all secondary.â
How profoundly odd it is, then, for the investment-management industry to take it for granted that clients should be willing to send their money off to a faceless, often even nameless, strangerâor a group of them.
It is ironicâif not downright outrageousâthat mutual-fund companies refer to their menus of offerings as âfund families.â What kind of family consists of people who have never met, and never will, so long as they live?
The most basic act in the relationship between a client and a portfolio managerâcommitting your capitalârequires you to consign your financial future into the hands of someone whose hand you cannot shake, who will not hold your hand, whom you can never look in the eye.
In a stock market that feels like a madhouse at best and a war zone at worst, investing is a lonely, alienating, often frightening task. Fund âfamiliesâ are far too impersonal to offer any solace, and the typical financial adviser is often too harried to be able to comfort every client. All too many investors have to settle for a chirpy email, a hasty phone call, or even just a few moments of watching their fund manager pontificating on CNBC.
Few things make humans feel worse than being alone. Buffett knows that no one wants to face the uncertainties of investing all by our lonesome. We want to be comforted and feel weâre part of a community. Thatâs the greatest gift he gives his investors: not massive wealth or brilliant insights, but the deep-rooted solace of knowing that they belong, that they are in this together with others, that they are not alone.
About Jason Zweig
Jason Zweig writes the Intelligent Investor column for the Wall Street Journal. He is the editor of the contemporary edition of Benjamin Grahamâs classic book, The Intelligent Investor.
Steve Jordon â Heâs Just Like Us
Itâs twilight in late April. An Alpine horn sounds its somber note across Ponca Hills, the rolling-landscape region north of Omaha named for an American Indian tribe, but home to fox hunts, gracious acreages and mysterious hollows.
While the crowd bustles at Borsheims, a half-hour and light years away, the Omaha Lounge Suit Societyâs (LSS) two dozen members are beginning their membership ceremony, as steeped in tradition as Warren Buffettâs Annual Meeting of Berkshire Hathaway shareholders.
Coming to the Berkshire Meeting, says New York investment manager Christopher C. Stavrou, a member of the society âstarted as a learning experience, but itâs evolved into a part of the fabric of oneâs life.â He sips an iced tea, lightly sweetened, as fellow members of the LSS (the name came from the first invitation, which suggested âlounge suitsâ as appropriate dress) gather to exchange the clever Latin and Greek phrases that codify their position on the official roster.
âNunc est Bibendum!â they conclude, loosely translated as âBreak out the champagne!â
The Lounge Suit Societyâs membership ceremony is part of the background for Berkshireâs Meeting, which is not just six hours of Q&A with stockholders, journalists and analysts, but an entire community ecosystem.
True, Buffettâs objective is to fulfill his duty to his million or so partners, via stock ownership, in his real-life experiment in rational investing. It is still educational. âYou learn more here in a weekend than you do all year in New York,â says Manhattan attorney and CPA Michael Assael. He and his wife, Eiko, used to buy new personalized license plates each time Berkshireâs stock gained another $10,000 (âBRK 60000,â it read in 2000).
But the price outgrew the license plates, and now they come to see people who have become friends, who visit each other in the non-Berkshire days of the calendar. Assael thinks Charlie Mungerâs writings and discussions are at least as enlightening as Platoâs. The Assaels actually went to Borsheims, where the shareholders enjoyed free food and wine for hours, and some bought things like Christmas ornaments shaped like stock cer...