eBook - PDF

Quantitative Models in Marketing Research

Name: Quantitative Models in Marketing Research
ISBN: 9780511032370

Philip Hans Franses,

Richard Paap,

English
PDF
Available on iOS & Android

eBook - PDF

Quantitative Models in Marketing Research

Philip Hans Franses,

Richard Paap,

About this book

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

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Yes, you can access Quantitative Models in Marketing Research by Philip Hans Franses,Richard Paap in PDF and/or ePUB format, as well as other popular books in Economics & Econometrics. We have over one million books available in our catalogue for you to explore.