The Book of Spam

A Most Glorious and Definitive Compendium of the World's Favorite Canned Meat

Dan Armstrong, Dustin Black

• Publisher: Atria Books
• Year: 2008
• Print ISBN:
  9780743291927
• Subtopic: Popular Culture
• eBook ISBN:
  9781416545248

What luncheon meat is found in over forty-five countries, available in ninety-nine percent of supemarkets and corner shops, and sells nearly eighty million pounds every year? It's SPAM. From the 20,000-member SPAM Fan Club to Monty Python's Broadway sensation SPAMalot, after seventy years of canned-meat greatness, SPAM has become a pop-culture sensation with a devout following, and The Book of Spam is its Bible. What's in it? People have been asking that question since 1937. Written and beautifully packaged by Dan Armstrong and Dustin Black, the creative team behind recent SPAM advertising, The Book of Spam is a lavishly illustrated love affair with America's favourite miracle meat. Just in time for SPAM's spectacular 70th anniversary, The Book of Spam celebrates everything SPAM, offering SPAM fans a behind-the-scenes tell-all with the inside scoop on the wide world of SPAM: its role in history, advertising, art, fashion, the food industry, global unification, and much more. SPAM's reach has truly spanned the globe - across time and across many cultures. Filled with full colour vintage advertisements, astonishing trivia, and retro recipes for everything from SPAM Upside-Down Pie to Baked Bean SPAMwiches, The Book of SPAM finally gives SPAM the full attention it deserves. SPAM fanatics, pop-culture aficionados, history buffs, and lovers of authentic Americana will flip for The Book of SPAM. It's nothing less than SPAM-tastic.

Table of contents

• Cover Page
• Title Page
• What’s Inside The Table Of Contents
• Chapter 1 Why is Spam® So Unbelievably Awesome? You already know why. Look deep in your heart.
• Chapter 2 What is Spam®? The secrets to the ingredients & manufacture of the SPAM® Family of Products.
• Chapter 3 Quest for Shelf Life Through historical analysis we discovered that SPAM was inevitable.
• Chapter 4 A Spam is Born There’s many creation theories out there, but ours is the One True version.
• Chapter 5 The Meat that Won the War How SPAM® may have saved the world and given us the gift of freedom.
• Chapter 6 Spam™ Family Tree A family reunion has never been this delicious or frightening to pigs.
• Chapter 7 Spam™ Advertising Without advertising, we wouldn’t know anything about nothing.
• Chapter 8 It’s A Spam™ World After All When we say SPAM® is loved around the world, we mean it.
• Chapter 9 Taking it to The Streets: Spammobile™ Vehicle This is where the rubber meets the road and the SPAM® is free for all.
• Chapter 10 Spam Jam®: The Greatest Spam Show on Earth Spam™ fans getting together to celebrate what really matters in life.
• Chapter 11 The Spam® Museum Referred to as “The Sum of All Human Knowledge.”
• Illustration & photo credits
• Special thanks