Events Management
eBook - ePub

Events Management

Principles and Practice

  1. 448 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Events Management

Principles and Practice

About this book

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.

Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.   

 

International case studies covering all manner of events are used throughout and include:

 

·         The impact of the London 2012 and Rio 2016 Olympic Games

·         Van Gogh Augmented Reality in Nuenen

·         Sands EXPO and Convention Center, Las Vegas

·         Glastonbury Music Festival

·         Lame Horse Night Club, Russia

·         The Leeds Caribbean Festival


Suitable for Events Management students at Undergraduate and Postgraduate level.

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Yes, you can access Events Management by Razaq Raj,Paul Walters,Tahir Rashid in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Publisher Note
  4. Title Page
  5. Copyright Page
  6. Contents
  7. Part 1 Events Concepts and Management
  8. 1 Introduction to Events Management
  9. 2 Events Destinations Management
  10. 3 Event Entrepreneurship
  11. 4 Human Resource Management
  12. Part 2 Events Finance and Law
  13. 5 Financial Management in the Events Industry
  14. 6 Costing, Pricing and Capital in the Events Industry
  15. 7 Project Management and Financing
  16. 8 Legal, Security, Safety and Risk Management
  17. Part 3 Events Marketing and Media
  18. 9 Event Sponsorship
  19. 10 Marketing Process, Communications and Public Relations
  20. 11 Brand Co-creation and Social Media
  21. 12 New Multimedia Technology for Events Organisers
  22. Part 4 Events Preparation and Operation
  23. 13 Events Assessing, Planning and Monitoring
  24. 14 Event Logistics
  25. 15 Event Production, Design and Lighting
  26. 16 Crowd Control and Crowd Dynamics
  27. 17 Expos, Conferences and Conventions
  28. Part V Events and Beyond
  29. 18 Sustainable Festivals and Events
  30. 19 Long-Term Legacy and Impacts
  31. 20 The Future of the Events Industry
  32. References
  33. Index