Doing Business in Europe
eBook - ePub

Doing Business in Europe

  1. 544 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Doing Business in Europe

About this book

The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples.

Revised and updated to include recent changes in the economic and political climate of Europe, and thematic perspectives on key contemporary European challenges, the authors also bring into consideration non-EU Business in the EU as well as the way Brexit is likely to affect businesses.

Also new to this edition:

  • Examples and cases from a wider range of European member states, including Tesla, Airbnb, Ryanair, Belgian AB InBev's acquisition of British SABMiller, and the expansion of Alibaba Group in Europe.
  • Enhanced material on business in EFTA and CEFTA areas.
  • Analysis of the effects digitalisation, business analytics and Artificial Intelligence have onbusiness inEurope.
  • Coverage of the challenges and opportunities stemming from migration and the refugee crisis.
  • A specific focus on the gig and shared economy.
  • An investigation into how sustainability and climate change agreements impact on business.

The book is supported by online resources for lecturers and students, including an instructor's manual, PowerPoint Slides, multiple choice questions, class-based role play instruction guides, chapter summaries, and links to relevantvideos and podcasts.

Suitable reading for students on European business modules at both undergraduate and postgraduate level.

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Yes, you can access Doing Business in Europe by Gabriele Suder,Johan Lindeque in PDF and/or ePUB format, as well as other popular books in Social Sciences & International Business. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Publisher Note
  4. Title Page
  5. Copyright Page
  6. Acknowledgements
  7. Summary of Contents
  8. Contents
  9. Illustration List
  10. Table List
  11. Sidebar List
  12. Illustration List
  13. Illustration List
  14. About the Authors
  15. Acknowledgments
  16. Online Resources
  17. Abbreviations
  18. 1 Introduction The New European Business Environment
  19. Part I Exploring The European Business Arena
  20. 2 Landmarks of European Integration How History and Politics Shape the Business Environment
  21. 3 Enlargement and the Theories of Integration
  22. 4 Institutional Players How the Rules and Agendas of the European Business Environment Are Set
  23. Part II Business Europeanization
  24. 5 The Europeanization of the Business Environment
  25. 6 The Europeanization of Business Management
  26. Part III Business Activity Functions in the European Environment
  27. 7 European Economics, Finance and Funding
  28. 8 Marketing in Europe
  29. 9 European Non-Market Strategy Lobbying the Playing Field
  30. 10 Competing Internationally
  31. part IV Corporate Cases
  32. The Expansion Of the Alibaba Group Into The European Single Market
  33. Airbnb Disruption in an Increasingly Competitive European Marketplace
  34. A Match Made in (Eco)Heaven How Tesla Became Norway’s #1 Selling Vehicle
  35. The Irish Corporate Tax Bubble Close to Bursting Apple and Pfizer
  36. Ryanair European Free Flight Plans?
  37. Managing Emerging Market Acquisitions in Europe Integrating the Acquisition of the German Preh GmbH by the Chinese Joyson Group
  38. CSR in Europe How to Keep the Family-Owned Enterprise Humming for a Thriving Economy
  39. Internationalization of Lukoil A Russian Push and Pull Strategy in Europe
  40. Glossary
  41. Index