Marketing Automation
eBook - ePub

Marketing Automation

Guida completa per automatizzare il tuo business online

  1. 216 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing Automation

Guida completa per automatizzare il tuo business online

About this book

Il marketing digitale sta vivendo una rivoluzione rilevante: da una parte i dati a disposizione per analizzare il proprio business online crescono sempre più, dall'altra i mezzi per poter promuovere la propria attività stanno diventando sempre più potenti. La marketing automation consente di automatizzare i processi legati al business online e in questi anni le aziende che hanno adottato questo metodo di lavoro hanno incrementato in maniera significativa il proprio giro d'affari.Questo libro è rivolto a chi già opera o vuol operare nel mondo del digitale e che desidera potenziare il proprio business online, trovando soluzioni per automatizzare i processi e le attività, utilizzando strategie di web marketing e piattaforme che dialogano tra loro in automatico. Questo libro illustra la Marketing Automation per tutte le azioni di marketing e analizza tutti gli strumenti attualmente a disposizione di manager, imprenditori e PMI per semplificare e rendere più produttiva ogni attività online.

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Yes, you can access Marketing Automation by Alessio Semoli in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Hoepli
Year
2015
eBook ISBN
9788820370022

Table of contents

  1. Cover
  2. Frontespizio
  3. Copyright
  4. Indice
  5. Prefazione
  6. Nota sull’Autore
  7. Ringraziamenti
  8. Introduzione
  9. Capitolo 1: Riprogrammiamoci
  10. Capitolo 2: Marketing digitale
  11. Capitolo 3: Customer journey
  12. Capitolo 4: Digital analytics
  13. Capitolo 5: Inbound marketing
  14. Capitolo 6: Paid media
  15. Capitolo 7: Email marketing
  16. Capitolo 8: Marketing automation
  17. Capitolo 9: Sistemi di gestione dei contenuti (CMS)
  18. Capitolo 10: Lead management
  19. Capitolo 11: CRM
  20. Capitolo 12: E-commerce automation
  21. Capitolo 13: Social media
  22. Capitolo 14: Customer experience
  23. Capitolo 15: Scelta della piattaforma
  24. Appendice legale
  25. Conclusioni
  26. Informazioni sul Libro