American Trademark Designs

Barbara Baer Capitman

• Publisher: Dover Publications
• Year: 2012
• Print ISBN: 9780486232591
• eBook ISBN: 9780486157450
• Topic: Design
• Subtopic: Graphic Design

This collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples.
Reprinted in black-and-white, the marks appear here in their standard form on signs, letterheads, book bindings, T-shirts, sugar bags, household appliances, bank checks, drinking cups, coasters, screened commercials and printed ads, ashtrays, clothing labels, shopping bags, awnings, and so on. For several current trademarks, earlier versions are also illustrated and dated, tracing trademark genealogies of possible interest both as history and design. Captions identify the trademarks, giving year of design, and, when known, the name of the designer. The editor in her introduction describes the development of American trademarks from Ralston Purina's homespun "checkerboard square" to the Cities Service corporate "triangle." Notes on the specialized uses and requirements of various kinds of marks introduce each section.
This is a remarkable sourcebook for graphic artists, students, and commercial designers. Social psychologists, market researchers, and others interested in group behavior may find it the starting point of ideas and experiments. This book also has a curious fascination as browsing, illustrating at a glance how familiar, memorable, and widespread trademarks seem to be.

INDEX OF BUSINESSES, ORGANIZATIONS AND BRAND NAMES

References are illustration rather than page numbers. City locations are given only for a few very localized enterprises and products, and for concerns too small to be listed in trade directories.

A & P

A & W

Abbott Laboratories

Academy of Food Marketing

Acmat

Acme

Action Assoc., Philadelphia

Acushnet

Admiral Nimitz Center

Aerotech

Aetna Life & Casualty

Airborne Freight, Seattle

Akro

Alberto Culver

Alcan

Alcoa

Alexander & Alexander, Baltimore

Allegheny Power System

Allied Van Lines, Secaucus, N. J.

Allstate Insurance

Aluminum Company of America

Aluminum Limited Sales

Ambassador Leather Goods

America Group

America House Motor Inns.

American Brands

American Can

American Documentary Films

American Gas Assoc.

American Light Aviation

American Machine Foundry

American Motors

American Originals

American Recreation Group

American Stock Exchange

American Telephone & Telegraph

American Thread

American Tobacco

American Youth Hostels

Ameritone Paint

AMF

Amterre Development, Philadelphia

Anderson Stokes

Anheuser-Busch

Annenberg Center, Philadelphia

Antartex Sheepskin Shops

Antilles Yachting Service

Appalachian Adult Basic Education Program

Aqua Velva

Araban

Arabread

Arden, Elizabeth

Area Consultants, New York

Armour-Dial

Atlanta, New International City

Atlas Chemical Industries

Austin’s Biscuit

Avant Garde, New York

Avery Products, San Marino, Calif.

Avisun

AYH Bicycle Mark

Badger Meters, Milwaukee

Baker (Walter) Chocolate

Banco

Bancroft Sporting Goods

Bank of America

Bank of New Hampshire National Association

Bantam Books

Barksdale Travel Service

Barney, W. J., New York

Barricini Candies

Bauer & Black

Bayuk Cigars

Beatrice Foods

Beauknit Textiles

Beckett Paper

Bell & Howell

Bell Brand Foods

Bergdorf Goodman

Berni, Alan & Assoc., Greenwich, Conn.

Best Western Motels

Bethlehem Steel

Better Living Center, New York

Betty Crocker

Beverly Hills Bank

Bilnor Manufacturing, New York

Birds Eye

Bishop’s Lodge, Sante Fe

Blatz Brewing

Blessing’s, New York

Blumenthal Bros. Chocolate

Boise Cascade

Booke & Co., Beverly Hills

Borden

Brach Candy

Bradlees

Brentwood

Brian Piccolo Cancer Research Fund

Brigham’s Confectionery Shops

Brite Star Manufacturing

Brockton–Taunton Gas

Brooks Brothers

Brooks Foods

Brown & Williamson

Brown–Forman Distillers

Brown Photo Commercial, Minneapolis

Brown–Vintners

Brunswick

Bud of California

Buffalo Braves, N. B. A.

Buitoni

Burlington Northern Railroad

Burnett, Leo, Chicago

Burns (William J.) International Detective Agency

Burry’s

Business Publications

Buster Brown Textiles, Greenwich

Cadillac

Caldor

Calspan, Ithaca

Campaign for Yale, The, New Haven

Campbell Soup

Canada Dry

Canteen

Capeletti Brothers, Miami

Capital Spectrum

Cardiac Datacoy, Philadelphia

Carnival Toy, Bridgeport

Carter’s Ink

CBS

Celanese

Central Soya

Cessna Aircraft

Channels 8 & 9, Miami

Charles of the Ritz

Chase Manhattan Bank

Chase Manhattan Mortgage and Realty Trust

Chelsea Industries, Boston

Chemex

Chicago Bears, N. F. L.

Chicago Book Clinic

Chicago Heights Steel

Children’s Place, West Hartford

Chimney Hill

Chocolate House, Milwaukee

Chrysler

Chubb

Church & Dwight

Cinema V

CIT Financial

CIT National Bank of North America

Citizens Fidelity Bank & Trust

City Investing, New York and Beverly Hills

City Products, (Ben Franklin Div.)

Clark Gum

Clark (J. L.) Manufacturing

Cleo, Memphis

Cleveland Bank & Trust

Cloverland Dairies

Cohen, Jeff, San Francisco

Cohen, Katie

College Town, Br...

Table of contents

• DOVER PICTORIAL ARCHIVE SERIES
• Title Page
• Copyright Page
• PREFACE
• INTRODUCTION
• BIBLIOGRAPHY
• Table of Contents
• ENTERTAINMENT, LEISURE, SPORTS - (Including Hotels and Restaurants)
• CIVIC INSTITUTIONS AND EDUCATION
• FINANCE, INSURANCE
• FOODS AND BEVERAGES
• FURNITURE, APPLIANCES, APPAREL, TEXTILES
• MISCELLANEOUS CONSUMER PRODUCTS, PAPER PRODUCTS, DRUGS, TOYS
• RETAILERS
• PRINTING, PUBLISHING AND OTHER SERVICE INDUSTRIES
• REAL ESTATE AND CONSTRUCTION
• TRANSPORTATION
• UTILITIES, OIL, HEAVY INDUSTRY
• INDEX OF DESIGNERS
• INDEX OF BUSINESSES, ORGANIZATIONS AND BRAND NAMES