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Now Try Something Weirder

Name: Now Try Something Weirder
Author: Michael Johnson

How to keep having great ideas and survive in the creative business

Michael Johnson

English
PDF
Available on iOS & Android

eBook - PDF

Now Try Something Weirder

How to keep having great ideas and survive in the creative business

Michael Johnson

Book details

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Citations

About This Book

'Michael Johnson offers the most generous kind of professional advice: insightful but full of enthusiasm. Designers need cunning as well as inspiration.' Deyan Sudjic OBE, Director of the Design Museum'I've always wanted to be a little bit weird. Now a prince of weirdosity has come up with the perfect short guide to the creative life.' Robert McCrum, bestselling author and former editor at Faber and Faber and The ObserverWith 233 (to be exact) hints, tips and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day). Internationally award-winning graphic designer Michael Johnson draws on more than 30 years' experience (his CV clocks up eight creative posts, three dismissals and the launch of his own business) to share his ultimate secrets to enviable success … who said you should keep your secrets closely guarded? Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations – and generally gain covetable creative confidence? Sometimes the solution is staring you in the face.Read this guide to achieving success in a creative career, a must for designers and creatives!

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Information

Publisher

Laurence King

Year

2019

ISBN

9781786276995

Topic

Conception

Subtopic

Conception graphique

As

I

said 

in

the

introduction 

to

this 

book, 

my

initial 

thanks 

must 

go

to

Erik 

Kessels 

for

unwittingly 

kickstarting 

this 

idea 

from 

a

stage 

in

Berlin. 

At

Laurence 

King, 

my

thanks 

to

Jo

and

Marc 

for

showing 

interest 

in

the

idea 

and

their 

useful 

critique 

at

an

early 

stage, 

Jo

(again) 

and

Andrew 

for

their 

editorial 

help, 

Rosie 

for

reading 

my

early 

drivel 

(15 years 

later) 

and

Alison 

for

finding 

some 

of

the

trickier 

pictures.

At

Johnson 

Banks, 

thanks 

to

Kat

for

helping 

to

find 

ancient 

projects, 

Lizzie 

for

her

help 

with 

permissions, 

Julia 

for

collecting 

some 

older 

artworks, 

Lara 

for

steadying 

the

ship, 

Leanne, 

Katherine 

and

Beth 

for

attempting 

to

visualize 

the

odder 

concepts 

in

this 

book, 

and

much 

gratitude 

to

Alice 

for

taking 

my

extremely 

messy 

InDesign 

files 

and

turning 

them 

into 

something 

approaching 

coherence. 

Elsewhere, 

special 

thanks 

to

Dean 

for

organizing 

permissions 

at

Royal 

Mail.

Thanks 

as

ever 

to

my

long-suffering 

family, 

as

multiple 

holidays 

were 

disturbed 

once 

again 

by

my

writing 

habits. 

On

the

last 

page 

of

my

previous 

book, 

I

fatefully 

wrote: 

‘I 

might 

wait 

a

while 

to

start 

book 

three’ 

–

yet

began 

this 

book 

almost 

immediately. 

Perhaps 

I

will 

wait 

a

little 

to

start 

book 

four. 

Although 

I

do

have 

a

really 

interesting 

idea 

…

In

more 

than 

three 

decades 

in

the

creative 

business 

I’ve 

worked 

with 

countless 

great 

creatives, 

and

many 

of

you

will 

see

your 

ideas, 

thoughts, 

mistakes 

and

marvels 

spookily 

referenced 

or

perhaps 

crystallized 

in

this 

book. 

Thank 

you

for

helping 

(without 

even 

knowing 

it).

But, 

to

end, 

I

think 

I

should 

dedicate 

this 

book 

to

the

person 

who

is

referenced 

in

the

introduction 

and

several 

times 

throughout. 

The

man

whose 

classic 

‘guidebook’ 

guided 

me,

all

those 

years 

ago. 

To

Bob

Gill.

225

DON’T 

FORGET 

TO

SAY

THANK 

YOU. 

First 

published 

in

2019

by

Laurence 

King 

Publishing 

Ltd

361–373 

City 

Rd,

London 

EC1V 

1LR

Now

Try

Something 

Weirder

©

2019

Michael 

Johnson

All

Rights 

Reserved. 

No

part 

of

this 

publication 

may

be

reproduced 

or

transmitted 

in

any

form 

or

by

any

means, 

electronic 

or

mechanical, 

including 

photocopy, 

recording 

or

any

other 

information 

storage 

and

retrieval 

system, 

without 

prior 

permission 

in

writing 

from 

the

publisher.

British 

Library 

Cataloguing-in-Publication 

Data:

A

catalogue 

record 

for

this 

book 

is

available 

from 

the

British 

Library

978-1-78627-418-2

Printed 

in

China 

www.nowtrysomethingweirder.com

To

find 

out

about 

all

our

publications, 

please 

visit 

www.laurenceking.com

226

AND

DON’T 

FORGET 

THE

PUBLISHER 

INFO.

Introduction
Early Years
Ideas, Ideas and Even More Ideas
Tools of the Trade
Why Words Can Work
Crossroads Moments
The Business of Creativity
Index
References
Credits