Now Try Something Weirder
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Now Try Something Weirder

How to keep having great ideas and survive in the creative business

Michael Johnson

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eBook - PDF

Now Try Something Weirder

How to keep having great ideas and survive in the creative business

Michael Johnson

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About This Book

'Michael Johnson offers the most generous kind of professional advice: insightful but full of enthusiasm. Designers need cunning as well as inspiration.' Deyan Sudjic OBE, Director of the Design Museum'I've always wanted to be a little bit weird. Now a prince of weirdosity has come up with the perfect short guide to the creative life.' Robert McCrum, bestselling author and former editor at Faber and Faber and The ObserverWith 233 (to be exact) hints, tips and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day). Internationally award-winning graphic designer Michael Johnson draws on more than 30 years' experience (his CV clocks up eight creative posts, three dismissals and the launch of his own business) to share his ultimate secrets to enviable success ‚Ķ who said you should keep your secrets closely guarded? Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations ‚Äď and generally gain covetable creative confidence? Sometimes the solution is staring you in the face.Read this guide to achieving success in a creative career, a must for designers and creatives!

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Information

Publisher
Laurence King
Year
2019
ISBN
9781786276995
As 
I 
said 
in 
the 
introduction 
to 
this 
book, 
my 
initial 
thanks 
must 
go 
to 
Erik 
Kessels 
for 
unwittingly 
kickstarting 
this 
idea 
from 
a 
stage 
in 
Berlin. 
At 
Laurence 
King, 
my 
thanks 
to 
Jo 
and 
Marc 
for 
showing 
interest 
in 
the 
idea 
and 
their 
useful 
critique 
at 
an 
early 
stage, 
Jo 
(again) 
and 
Andrew 
for 
their 
editorial 
help, 
Rosie 
for 
reading 
my 
early 
drivel 
(15 years 
later) 
and 
Alison 
for 
finding 
some 
of 
the 
trickier 
pictures.
At 
Johnson 
Banks, 
thanks 
to 
Kat 
for 
helping 
to 
find 
ancient 
projects, 
Lizzie 
for 
her 
help 
with 
permissions, 
Julia 
for 
collecting 
some 
older 
artworks, 
Lara 
for 
steadying 
the 
ship, 
Leanne, 
Katherine 
and 
Beth 
for 
attempting 
to 
visualize 
the 
odder 
concepts 
in 
this 
book, 
and 
much 
gratitude 
to 
Alice 
for 
taking 
my 
extremely 
messy 
InDesign 
files 
and 
turning 
them 
into 
something 
approaching 
coherence. 
Elsewhere, 
special 
thanks 
to 
Dean 
for 
organizing 
permissions 
at 
Royal 
Mail.
Thanks 
as 
ever 
to 
my 
long-suffering 
family, 
as 
multiple 
holidays 
were 
disturbed 
once 
again 
by 
my 
writing 
habits. 
On 
the 
last 
page 
of 
my 
previous 
book, 
I 
fatefully 
wrote: 
‚ÄėI¬†
might 
wait 
a 
while 
to 
start 
book 
three’ 
‚Äst
yet 
began 
this 
book 
almost 
immediately. 
Perhaps 
I 
will 
wait 
a 
little 
to 
start 
book 
four. 
Although 
I 
do 
have 
a 
really 
interesting 
idea 
…
In 
more 
than 
three 
decades 
in 
the 
creative 
business 
I’ve 
worked 
with 
countless 
great 
creatives, 
and 
many 
of 
you 
will 
see 
your 
ideas, 
thoughts, 
mistakes 
and 
marvels 
spookily 
referenced 
or 
perhaps 
crystallized 
in 
this 
book. 
Thank 
you 
for 
helping 
(without 
even 
knowing 
it).
But, 
to 
end, 
I 
think 
I 
should 
dedicate 
this 
book 
to 
the 
person 
who 
is 
referenced 
in 
the 
introduction 
and 
several 
times 
throughout. 
The 
man 
whose 
classic 
‚Äėguidebook‚Äô¬†
guided 
me, 
all 
those 
years 
ago. 
To 
Bob 
Gill.
225 
DON’T 
FORGET 
TO 
SAY 
THANK 
YOU. 
First 
published 
in 
2019 
by 
Laurence 
King 
Publishing 
Ltd 
361‚Äď373¬†
City 
Rd, 
London 
EC1V 
1LR
Now 
Try 
Something 
Weirder
© 
2019 
Michael 
Johnson
All 
Rights 
Reserved. 
No 
part 
of 
this 
publication 
may 
be 
reproduced 
or 
transmitted 
in 
any 
form 
or 
by 
any 
means, 
electronic 
or 
mechanical, 
including 
photocopy, 
recording 
or 
any 
other 
information 
storage 
and 
retrieval 
system, 
without 
prior 
permission 
in 
writing 
from 
the 
publisher.
British 
Library 
Cataloguing-in-Publication 
Data:
A 
catalogue 
record 
for 
this 
book 
is 
available 
from 
the 
British 
Library
978-1-78627-418-2
Printed 
in 
China 
To 
find 
out 
about 
all 
our 
publications, 
please 
visit 
226
AND 
DON’T 
FORGET 
THE 
PUBLISHER 
INFO.

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