'Michael Johnson offers the most generous kind of professional advice: insightful but full of enthusiasm. Designers need cunning as well as inspiration.' Deyan Sudjic OBE, Director of the Design Museum'I've always wanted to be a little bit weird. Now a prince of weirdosity has come up with the perfect short guide to the creative life.' Robert McCrum, bestselling author and former editor at Faber and Faber and The ObserverWith 233 (to be exact) hints, tips and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day). Internationally award-winning graphic designer Michael Johnson draws on more than 30 years' experience (his CV clocks up eight creative posts, three dismissals and the launch of his own business) to share his ultimate secrets to enviable success … who said you should keep your secrets closely guarded? Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations – and generally gain covetable creative confidence? Sometimes the solution is staring you in the face.Read this guide to achieving success in a creative career, a must for designers and creatives!
eBook - PDF
Now Try Something Weirder
How to keep having great ideas and survive in the creative business
- 256 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Now Try Something Weirder
How to keep having great ideas and survive in the creative business
About this book
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Information
Topic
ConceptionSubtopic
Conception graphique
As
I
said
in
the
introduction
to
this
book,
my
initial
thanks
must
go
to
Erik
Kessels
for
unwittingly
kickstarting
this
idea
from
a
stage
in
Berlin.
At
Laurence
King,
my
thanks
to
Jo
and
Marc
for
showing
interest
in
the
idea
and
their
useful
critique
at
an
early
stage,
Jo
(again)
and
Andrew
for
their
editorial
help,
Rosie
for
reading
my
early
drivel
(15 years
later)
and
Alison
for
finding
some
of
the
trickier
pictures.
At
Johnson
Banks,
thanks
to
Kat
for
helping
to
find
ancient
projects,
Lizzie
for
her
help
with
permissions,
Julia
for
collecting
some
older
artworks,
Lara
for
steadying
the
ship,
Leanne,
Katherine
and
Beth
for
attempting
to
visualize
the
odder
concepts
in
this
book,
and
much
gratitude
to
Alice
for
taking
my
extremely
messy
InDesign
files
and
turning
them
into
something
approaching
coherence.
Elsewhere,
special
thanks
to
Dean
for
organizing
permissions
at
Royal
Mail.
Thanks
as
ever
to
my
long-suffering
family,
as
multiple
holidays
were
disturbed
once
again
by
my
writing
habits.
On
the
last
page
of
my
previous
book,
I
fatefully
wrote:
‘I
might
wait
a
while
to
start
book
three’
–
yet
began
this
book
almost
immediately.
Perhaps
I
will
wait
a
little
to
start
book
four.
Although
I
do
have
a
really
interesting
idea
…
In
more
than
three
decades
in
the
creative
business
I’ve
worked
with
countless
great
creatives,
and
many
of
you
will
see
your
ideas,
thoughts,
mistakes
and
marvels
spookily
referenced
or
perhaps
crystallized
in
this
book.
Thank
you
for
helping
(without
even
knowing
it).
But,
to
end,
I
think
I
should
dedicate
this
book
to
the
person
who
is
referenced
in
the
introduction
and
several
times
throughout.
The
man
whose
classic
‘guidebook’
guided
me,
all
those
years
ago.
To
Bob
Gill.
225
DON’T
FORGET
TO
SAY
THANK
YOU.
First
published
in
2019
by
Laurence
King
Publishing
Ltd
361–373
City
Rd,
London
EC1V
1LR
Now
Try
Something
Weirder
©
2019
Michael
Johnson
All
Rights
Reserved.
No
part
of
this
publication
may
be
reproduced
or
transmitted
in
any
form
or
by
any
means,
electronic
or
mechanical,
including
photocopy,
recording
or
any
other
information
storage
and
retrieval
system,
without
prior
permission
in
writing
from
the
publisher.
British
Library
Cataloguing-in-Publication
Data:
A
catalogue
record
for
this
book
is
available
from
the
British
Library
978-1-78627-418-2
Printed
in
China
www.nowtrysomethingweirder.com
To
find
out
about
all
our
publications,
please
visit
www.laurenceking.com
226
AND
DON’T
FORGET
THE
PUBLISHER
INFO.
Table of contents
- Introduction
- Early Years
- Ideas, Ideas and Even More Ideas
- Tools of the Trade
- Why Words Can Work
- Crossroads Moments
- The Business of Creativity
- Index
- References
- Credits
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