The Trend Forecaster's Handbook
eBook - PDF

The Trend Forecaster's Handbook

Second Edition

Martin Raymond

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eBook - PDF

The Trend Forecaster's Handbook

Second Edition

Martin Raymond

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About This Book

The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.This 'how to' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored.Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf.Reviews"Highly visual and a genuinely eye-opening insight into the way designers can spot and dictate visual and cultural trends, keeping their work constantly at the cutting edge." – Computers Arts Project"The book is clear and concise, offers a journey through the unexpected, and engages the reader with clear guidelines. It offers insider knowledge and soundbites from those working in the industry." – Just4Textiles"The Trend Forecaster Handbook is a well published and intelligently written book for starting 'forecasters' looking for theoretical background and interesting experiences." – The Pop-Up City

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Information

Publisher
Laurence King
Year
2019
ISBN
9781786276643
> 
UNDERSTANDING 
THE 
ORIGINS 
AND 
EVOLUTIONARY 
DEVELOPMENT 
OF 
A 
TREND
> 
EXAMINING 
THE 
ROLE 
MEMES 
AND 
‘SOCIAL’ 
VIRUSES 
PLAY 
IN 
SPREADING 
AND 
DISSEMINATING 
TRENDS
> 
FAMILIARISING 
YOURSELF 
WITH 
THE 
DIFFUSION 
OF 
INNOVATION 
CURVE 
AND 
HOW 
IT 
WORKS
> 
USING 
THE 
CURVE 
TO 
CHART 
THE 
MOVEMENT 
OF 
TRENDS 
THROUGH 
KEY 
SOCIETAL 
GROUPS
> 
UNDERSTANDING 
THE 
DIFFERENCES 
BETWEEN 
‘OPEN’ 
AND 
‘CLOSED’ 
LOOP 
THINKING 
PROCESSES
> 
DEVELOPING 
TECHNIQUES 
FOR 
ACTIVELY 
OPEN-
MINDED 
THINKING 
AND 
TREND 
SPOTTING
THE 
ANATOMY
OF 
A 
TREND
The 
Kebne 
Outdoor 
Gym 
by 
Johan 
Kauppi 
Design, 
Sweden, 
celebrates 
the 
‘Raw 
Movement’ 
trend 
for 
a 
more 
holistic 
and 
healthy 
approach 
to 
exercising.
CHAPTER 
ONE

Table of contents