eBook - PDF

The Promise of Diversity

Name: The Promise of Diversity
ISBN: 9783839437544

How Brazilian Brand Capitalism Affects Precarious Identities and Work

Nicolas Wasser,

English
PDF
Available on iOS & Android

eBook - PDF

The Promise of Diversity

How Brazilian Brand Capitalism Affects Precarious Identities and Work

Nicolas Wasser,

About this book

Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young – lesbian, gay and black – sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.

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Yes, you can access The Promise of Diversity by Nicolas Wasser in PDF and/or ePUB format, as well as other popular books in Social Sciences & Business General. We have over one million books available in our catalogue for you to explore.