eBook - PDF

Art/Commerce

Name: Art/Commerce
Author: Maria A. Slowinska

The Convergence of Art and Marketing in Contemporary Culture

Maria A. Slowinska,

English
PDF
Available on iOS & Android

eBook - PDF

Art/Commerce

The Convergence of Art and Marketing in Contemporary Culture

Maria A. Slowinska,

About this book

This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

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Yes, you can access Art/Commerce by Maria A. Slowinska in PDF and/or ePUB format, as well as other popular books in Social Sciences & Art General. We have over one million books available in our catalogue for you to explore.