eBook - PDF

Swift Viewing

Name: Swift Viewing
ISBN: 9780822393771

The Popular Life of Subliminal Influence

Charles R. Acland,

English
PDF
Available on iOS & Android

eBook - PDF

Swift Viewing

The Popular Life of Subliminal Influence

Charles R. Acland,

About this book

Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing, Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal influence, tracking their migration from nineteenth-century hypnotism to twentieth-century front-page news. His expansive history of popular concern about subliminal messages shows how the notion of "hidden persuaders" became a vernacular media critique, one reflecting anxiety about a rapidly expanding media environment. Through a deep archive of eclectic examples, including educational technology in the American classroom, mind-control tropes in science fiction, Marshall McLuhan's media theories, and sensational claims in the late 1950s about subliminal advertising, Acland establishes the subliminal as both a product of and a balm for information overload.

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Yes, you can access Swift Viewing by Charles R. Acland in PDF and/or ePUB format, as well as other popular books in Social Sciences & Film History & Criticism. We have over one million books available in our catalogue for you to explore.