"This timely book reminds us that innovation is agnostic about where it's created."
—Satya Nadella, CEO, Microsoft Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that "big equals slow and stodgy" is a myth. Based on decades of experience working with both the world's leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial assets, and more. Wadhwa and Amla go deeply into why the pace and dynamics of innovation have changed so dramatically in recent years and show how companies can overcome obstacles like the Eight Deadly Sins of Stasis. Equally important, they provide a playbook on how to use their insights in your own company, team, or career. This fast-paced, anecdote-rich story rethinks modern innovation—a book every manager, executive, and ambitious employee will want to read.
eBook - ePub
From Incremental to Exponential
How Large Companies Can See the Future and Rethink Innovation
- 256 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
From Incremental to Exponential
How Large Companies Can See the Future and Rethink Innovation
About this book
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Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Preface
- Introduction: The Golden Age of Innovation Is Now
- Part I: Why Exponential Disruptions Are Happening More Quickly and More Often
- Part II: Why Top-Down Innovation Efforts Usually Fail
- Part III: Ways to Build Innovative, Exponentially Developing Companies
- Notes
- Acknowledgments
- Index
- About the Authors
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Yes, you can access From Incremental to Exponential by Vivek Wadhwa,Ismail Amla,Alex Salkever in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over 1.5 million books available in our catalogue for you to explore.