Absolute Essentials of Strategic Management
eBook - ePub

Absolute Essentials of Strategic Management

  1. 108 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Absolute Essentials of Strategic Management

About this book

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.

This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

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Information

Publisher
Routledge
Year
2019
Print ISBN
9781138365377
eBook ISBN
9780429774034
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Series Page
  4. Title
  5. Copyright
  6. Dedication
  7. Contents
  8. Introduction
  9. 1 Strategic management
  10. 2 Purpose
  11. 3 The external environment
  12. 4 The internal environment
  13. 5 Objectives
  14. 6 Business-level strategy
  15. 7 Corporate-level strategy
  16. 8 Global-level strategy
  17. 9 Strategy implementation
  18. 10 Strategic control
  19. 11 Strategic leadership
  20. Index

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Yes, you can access Absolute Essentials of Strategic Management by Barry J. Witcher,Barry Witcher in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.