eBook - ePub

Strategic Communication for Startups and Entrepreneurs in China

Name: Strategic Communication for Startups and Entrepreneurs in China
ISBN: 9781000028140

Linjuan Rita Men,

Yi Grace Ji,

Zifei Fay Chen,

112 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Strategic Communication for Startups and Entrepreneurs in China

Linjuan Rita Men,

Yi Grace Ji,

Zifei Fay Chen,

About this book

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.

Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context.

Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.

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Yes, you can access Strategic Communication for Startups and Entrepreneurs in China by Linjuan Rita Men,Yi Grace Ji,Zifei Fay Chen in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Negocios en general. We have over one million books available in our catalogue for you to explore.