Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.
eBook - ePub
Studying Digital Media Audiences
Perspectives from Australasia
- 214 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Trusted by 375,005 students
Access to over 1.5 million titles for a fair monthly price.
Study more efficiently using our study tools.
Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- List of Figures and Tables
- Acknowledgments
- Introduction: Studying Digital Media Audiences
- 1 User-led Transnationalism, Big Data and the World Wide Web
- 2 Audiences and Australian Media Policy: The Relevance of George Gerbner
- 3 Locating Mobile Media Audiences: In Plain View with Pokémon GO
- 4 Social Media, Radicalization and Extremist Violence: Challenges for Research
- 5 Audiencing through Social Media
- 6 The Challenges of Using YouTube as a Data Resource
- 7 U Tried!: Failure in a University Social Network Site
- 8 Beyond ‘the profile’: Multiple Qualitative Methods for Researching Facebook Drinking Cultures
- 9 Ambient Liveness: Searchable Audiences and Second Screens
- 10 Teaching with Twitter: A Case Study in the Practice of Audiencing
- 11 Migration and Mediatization: Three Cohorts of Dutch Migrants to Aotearoa / New Zealand
- List of Contributors
- Index
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access Studying Digital Media Audiences by Craig Hight,Ramaswami Harindranath in PDF and/or ePUB format, as well as other popular books in Computer Science & Computer Science General. We have over 1.5 million books available in our catalogue for you to explore.