Studying Digital Media Audiences
Perspectives from Australasia
- 214 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.
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Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- List of Figures and Tables
- Acknowledgments
- Introduction: Studying Digital Media Audiences
- 1 User-led Transnationalism, Big Data and the World Wide Web
- 2 Audiences and Australian Media Policy: The Relevance of George Gerbner
- 3 Locating Mobile Media Audiences: In Plain View with Pokémon GO
- 4 Social Media, Radicalization and Extremist Violence: Challenges for Research
- 5 Audiencing through Social Media
- 6 The Challenges of Using YouTube as a Data Resource
- 7 U Tried!: Failure in a University Social Network Site
- 8 Beyond ‘the profile’: Multiple Qualitative Methods for Researching Facebook Drinking Cultures
- 9 Ambient Liveness: Searchable Audiences and Second Screens
- 10 Teaching with Twitter: A Case Study in the Practice of Audiencing
- 11 Migration and Mediatization: Three Cohorts of Dutch Migrants to Aotearoa / New Zealand
- List of Contributors
- Index