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The Neuroscience of Multimodal Persuasive Messages
The Neuroscience of Multimodal Persuasive Messages
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The Neuroscience of Multimodal Persuasive Messages

Persuading the Brain
Dirk Remley
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164 pages
language
English
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The Neuroscience of Multimodal Persuasive Messages

Persuading the Brain
Dirk Remley
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About This Book

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.

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Information

Publisher
Taylor and Francis
Year
2017
ISBN
9781351796675
Topic
Languages & Linguistics
Subtopic
Rhetoric
Edition
1

Table of contents