Assessing sheriffâs office emergency and disaster website communications
Philip Matthew Stinson Sr., John Liederbach, L. Fleming Fallon Jr. and Hans Schmalzried
Criminal Justice Program, Bowling Green State University, Bowling Green, OH, USA
Sheriffâs offices are an integral component of the public health emergency preparedness and response system in the USA. During a public health emergency or disaster, sheriffâs offices need to communicate with people affected by the event. Sheriffâs office websites are logical sources for information about disaster preparedness and response efforts. No prior research evaluates emergency preparedness and response resources available through sheriffâs office websites. The current research is a national study of sheriffâs office websites to assess the availability of information relating to emergency preparedness and response. A content analysis of 2590 sheriffâs office website homepages was conducted to determine the presence or absence of nine communications elements important to people seeking information during an emergency or disaster. We found that 71.9% of sheriffâs office website homepages include links to agency services and programs, but only 6.5% provide links to emergency preparedness information. The findings of the study are useful to assess emergency preparedness and the amount of response information available, as well as to identify opportunities to improve sheriffâs office website homepages.
Responses to emergencies and disasters require the dissemination of specific and reliable information to the public, including communication on what to do, where to go, and what help is available. The Internet has increasingly become the prime vehicle to inform individuals and society, as well as victims, about preparing and coping during and after emergencies and disasters (Hobbs, Kittler, Fox, Middleton, & Bates, 2004). In the USA, more than three out of four households (76.7%) have a computer with access to the Internet (US Census Bureau, 2012). Nearly half of all American adults (46%) own a smartphone that provides Internet connectivity and web browsing capability (Smith, 2012). Although traditional media outlets remain an important source of information, the Internet provides news and content that is more easily and quickly accessible for many citizens â so much so that websites and their content can directly affect the overall quality of emergency responses and determine how well victims and the public are served during and in the aftermath of emergencies and disasters.
Emergency communications in the form of web-based content involve a network of public and private entities that includes the office of the sheriff. The sheriff has been identified as a key player within the domains of public health emergency response (McCabe, Barnett, Taylor, & Links, 2010; McKing, 2008), emergency preparedness (Drake, 2009; Giblin, Schafer, & Burruss, 2009; Wholey, Gregg, & Moscovice, 2009), homeland security (Oliver, 2009; Pelfrey, 2009), dissemination of information to increase citizen preparedness (Burch, 2012), and the prevention of terrorism (Pelfrey, 2007). Dating from 900 years of tradition that traces its roots to medieval England, sheriffâs offices in the USA employ over 353,000 personnel, including 182,000 sworn officers (Reaves, 2011). The importance of this popularly elected office within the American policing institution and the realm of emergency preparedness stems from the sheriffâs unique historical and organizational character, particularly the officeâs broad scope of legal authority and county-level jurisdiction (Falcone & Wells, 1995; Liederbach & Frank, 2006). The sheriff has evolved into a âmulti-purpose officeâ with a broader range of responsibilities than those performed by municipal police agencies (Falcone & Wells, 1995, p. 130). The sheriffâs prime responsibility is that of conservator of the peace as the chief law enforcement officer in the county. This function includes the role of public safety director and the promotion of public safety at the county level (Struckhoff & Scott, 2003). Most sheriffâs offices are responsible for serving civil process and providing court security, and in many states the county sheriffâs office operates the county jail and/or provides general law enforcement patrols of the unincorporated areas (Hickman & Reaves, 2006). Half of all sheriffâs offices employ full-time school resource officers (Burch, 2012). The public can reach most sheriffsâ offices by dialing enhanced 9â1â1 systems capable of displaying a callerâs name, location, and special needs (Burch, 2012).
During an emergency or disaster, sheriffâs offices need to communicate with citizens affected by the event, and sheriffâs websites are logical sources for information about disaster preparedness and response efforts. We are aware of no published research, however, that evaluate emergency preparedness resources available through sheriffâs websites. These data are integral to an overall assessment of the content and quality of information available to the public during emergencies and disasters given the sheriffâs role as the county-level public safety director and the fact that websites have become an important informational resource during these scenarios. The current research is a national study of sheriffâs websites and information relative to emergency preparedness. We analyzed the content of website homepages for 2590 sheriffâs offices for the presence or absence of nine communication elements important to citizens seeking information during and in the immediate aftermath of a disaster or emergency. These data can be used to assess informational communications available to citizens on sheriffâs websites as well as identify opportunities to improve these websites and the provision of information and emergency services to the public.
Literature review
No published studies assessing sheriffâs websites for effectiveness of communications during an emergency or disaster could be found in the literature; however, there are two areas that provide a relevant context for the current study including: (a) literature on the role and function of the sheriff during emergencies and disasters, and (b) research on the identification of key elements of effective websites, particularly those studies focused on the evaluation of emergency preparedness resources available on the Internet.
The sheriff and emergency response
The sheriff has been largely overlooked as a subject of study by scholars (Helms, 2008; LaFrance & Placide, 2010). Policing scholars have ignored sheriffs and instead portrayed the large urban municipal police department as the dominant mode of policing in the USA (Falcone & Wells, 1995; Liederbach & Frank, 2006). This gap in the literature is no small consideration given the vast organizational and functional differences between these offices and the more-often studied urban municipal agency. First, the sheriff derives authority directly through public election rather than administrative appointment. The political nature of the position supports open communication between the office and the public, as well as coordination between the sheriff and other social service agencies (Falcone & Wells, 1995). Second, sheriffs and their deputy officers typically patrol within a much larger geographic area than municipal police officers, including unincorporated rural areas and/or those having overlapping jurisdiction within local municipalities. Third, the sheriff has historically been entrusted with a broader range of responsibilities than those performed by municipal agencies. Similar to the historical shire-reeve, the modern office of sheriff typically performs several functions in addition to traditional law enforcement, including court services, civil process and writs, correctional administration, and the collection of taxes and fees (Brown, 1989). Struckhoff and Scott (2003) emphasize the degree of variation across these offices nationwide, and the fact that sheriffâs operating in smaller nonmetropolitan or rural counties differ from those who âreport to an office in a skyscraper and manage an office whose budget exceeds that of many corporations or citiesâ (p. 68).
Despite these variations, the office of sheriff typically operates as a county-wide law enforcement agency that holds the potential for coordinating efforts designed to mitigate and respond to emergencies and disasters, such as the maintenance of county and civil law enforcement operations, search and rescue, perimeter security, and victim assistance (Hickman & Reaves, 2006). These traditional roles have expanded in the aftermath of the 2001 terrorist attacks and federal strategies designed to improve emergency preparedness and mitigate threats posed by terrorism (Murray, 2005; Pelfrey, 2007). Many agencies have recently developed sheriffâs emergency response teams to deal with emergencies that occur both inside and outside the jail system, including those that involve hazardous materials and natural disasters (Strandberg, 2004). Likewise, the National Sheriffâs Associationâs (NSA) Institute for Homeland Security provides training in homeland protection to emergency responders including sheriffâs deputies to become Certified Homeland Protection Professionals who specialize in the prevention and mitigation of all types of emergencies and disasters (NSA, 2012).
Evaluation of emergency preparedness resources on the Internet
Studies on websites operated within the retail industry provide a basis for understanding how website design and content influences the user experience. For example, website content that is current and maintained by experts appears to contribute to success (Yen, 2007); but, poor website design can frustrate users and cause them to leave without making a purchase (Tan & Wei, 2006; Yeung & Lu, 2004). Although many features of retail websites are not immediately applicable to sheriffâs websites, there is an emerging line of research focused on the evaluation of emergency preparedness resources on the Internet. These studies can be used to identify key elements critical for effective communications during emergencies and disasters and points of comparison between websites operated by sheriffs and those operated by other types of agencies, including local health departments (LHD) (Fallon, Schmalzried, & Hasan, 2011), local emergency management agencies (EMA) (Schmalzried, Fallon, Keller, & McHugh, 2011), and local chapters of the American Red Cross (ARC) (Schmalzried, Fleming Fallon, & Harper, 2012).
These studies identified key elements for effective online communications during emergencies and disasters that were adapted from the criteria used by Kim, Eng, Deering, and Maxfield (1999) to assess health-related websites. Fallon, Schmalzried, and Hasan (2011) analyzed the content of websites operated by LHD based on the presence or absence of nine elements deemed to be critical for effective communications during emergencies or disasters. They found that four of five (80.5%) of LHD website homepages included the agency phone number, half (49.4%) provided links to emergency information, and one in five (19.6%) listed an agency email address. Less than one in 20 (4.3%) of the LHD homepages allowed visitors to sign up for automatic alerts or notifications. Schmalzried et al. (2011) analyzed websites operated by local EMA and found that the content of these websites were similar to those operated by LHDs in terms of the inclusion of agency phone number (82.3%) and links to emergency information (52%). Homepages operated by EMAs, however, were much more likely to list an agency email address (38.3%) and/or allow users to sign up for alerts or notifications (21.1%). Schmalzried et al. (2012) analyzed websites operated by local chapters of the ARC. ARC homepages were more likely to include an organizational logo (95.7%) and/or allow users to sign up for alerts or notifications (23%) than either LHDs or EMAs. ARC homepages provided links to other disaster relief/emergency preparedness organizations or information (32%) less commonly than LHDs (49.4%) or EMAs (52%).
Method
A ...