eBook - ePub

Branding Diversity

Name: Branding Diversity
ISBN: 9780429626951

New Advertising and Cultural Strategies

Susie Khamis,

6 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Branding Diversity

New Advertising and Cultural Strategies

Susie Khamis,

About this book

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity.

Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics.

This book will be of interest to scholars in advertising studies, marketing communications and media studies.

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Yes, you can access Branding Diversity by Susie Khamis in PDF and/or ePUB format, as well as other popular books in Social Sciences & Media Studies. We have over one million books available in our catalogue for you to explore.