Part I
Introduction
1 Cities of a Lesser God
Opening the Black Box of Creative Cities and Their Agency
Ilja Van Damme and Bert De Munck
Introduction
Making the claim that cities are âcreativeâ places is hardly original these days. For a good two decades already, a tsunami of academic opinions has engulfed urban theory and policy to assert the primacy of cities as key places to look at when discussing distinctive but related concepts such as the âcreative cityâ, the âcreative economyâ, the âcreative classâ or âcreative industriesâ. Such is the state of the field today that anyone daring to delve deep into the genealogy of the creative city debate could easily fill a monograph by just doing so. Nevertheless, in this first, introductory chapter to this book, we aim to historically contextualise much of the recent literature on the relationship between cities and creativity. Moreover, with this introduction and the rest of our collective volume, we hope to infuse a certain open-ended historical reflexivity within a debate that until now has been mainly dominated by urban policymakers and urban theorists. By focussing on aspects of time and significance of place, this book aims to reveal and problematise the main ideological and epistemological grounds on which the city-creativity nexus is built. It is through historical description and by analysing the historical âfabricationâ of creative cities on both a discursive and material level that we have crafted in the following pages an innovative, interdisciplinary niche within the burgeoning creative city literature. This approach breaks away from an overtly deterministic, ahistorical, and essentialist approach towards the subject at hand.
The ideas and conceptual constructs that run through the remainder of this first chapter and volume are all informed by the notion that the âcreative cityâ is not a self-evident, objective or ontological state of being but rather a complex, heterogenic process of becomingâor better even, an âhistorical assemblageâ on a discursive and material level (on the notion of âassemblageâ, read Marcus and Saka, 2006; Farias, 2011; Brenner, Madden and Wachsmuth, 2011). Conceptualisations defining the creative city as a more or less âstable realityââa trans-historical ontological unity, acting and driven by an inherent ânaturalâ logicâare no longer tenable in the light of present-day understanding and theories of how cities work and function. Within recent urban theory, the urban is increasingly understood as a complex and unstable reality, a hybrid and layered network made up of a multiplicity of human actors and nonhuman âactantsâ. The âurbanâ is now referred to as a historic âconstellationâ or as something âsplinteredâ, âassembledâ, âfabricatedâ and âmythologisedâ (see Massey, Allen and Pile, 1999; Graham and Marvin, 2001; Amin and Thrift, 2002; Gandy, 2011; Brenner, 2013).
In this book as well, a city not only becomes fabricated or mythologised for various reasons as âcreativeâ on a representational level; at the same time, such imaginaries are revealed to feed back into contingent and historic and place-specific economic and political practices and in the built form of the city, thus creating, eventually, path-dependent structures, stabilities and continuities over the long run. Therefore, the specific, relational combination or historical assemblage of âstuffâ (Molotch, 2003)âthe myriad, and mostly historically very contingent ways in which values (freedom, tolerance, diversity), actors (academics, entrepreneurs, artists, inventors), institutions (museums, academies, universities), discourses, practices and inanimate physical âactantsâ (buildings, commodities, technologies) have left physical and symbolic âtracesâ in the urban fabricâwill in this book be seen as constituting a creative city. What follows is not so much about what a creative city is or was, how it functions or how it can be best applied as an urban development strategy all around the worldâa sort of approach that is in line with a dominant but in our opinion superficial historiography. Rather, throughout the following chapters, the focus shifts towards a historical description and analysis of concrete time- and place-specific contexts, people, discourses and material elements (e.g., mountains in the chapter by Saez and street signs in the one by Williams and OâBrien) acting as âmediatorsâ and âintermediariesâ in bringing about the creative city as a concrete lived and historical experience.
We do this by bringing authors from a wide range of disciplines together, all eager to break with reductionist and naturalising modernist viewpoints on cities and creativity. Given the importance of long-term fabrications or myths of the creative city as a discursive and material reality, a great deal of the participating authors are historians. But we also have included contributions from researchers working within management studies, urban cultural policy, sociology, education, architecture, media and culture, and geography. All share a strong believe in the value of historical approaches to contribute to and broaden current urban theory and policy.
In this first, introductory chapter, our goal is to open the main âblack boxesâ on which our current, mainstream notions of the âcreative cityâ restâthose modes of thought and knowledge production that âno longer [need] to be reconsidered, those things whose contents have become a matter of indifferenceâ (Callon and Latour, 1981, p. 285). In a first section, we argue that the creative city paradigm has in the past twenty years become a black-boxed signifier for both its proponents and adversaries. The creative city has become a meaningful sign in itself, apparently understood and unquestioned regarding some of its basic and structuring assumptions. This had led to a curious situation in which the central notion on which the creative city debate restsânamely, the idea that cities have creative agencyâis no longer seriously questioned or examined. In section two of this introductory chapter, we offer a way out of this deadlock by focussing precisely on the âagency of citiesâ and describing the ways in which this notion has become deeply entrenched within urban theory. Following up on this, in a third and last section, we focus on the questions and choices from which this edited volume takes its cue, and we discuss how we hope to infuse new life in a concept that seems to have run out of steam.
From New Hope to New Fear: Historicising the Creative City Debate
This first section starts from the assumption that a certain set of historical changes, gaining traction from the 1970s onwards in Atlantic economies, has led to the construction of what Jessop (2004, pp. 166â170) calls an increasingly dominant and hegemonic discourse or âeconomic imaginaryâ framing all broader societal struggles on various scales, namely that of the âknowledge-based economyâ. The ascendance of this powerful and performative âmaster narrativeâ (Callon, 2007) goes back to a series of influential treaties all proclaiming an inevitable rise in the West of what Touraine (1971) and Bell (1973) coined the âpost-industrial societyâ. Such âpost-Fordistâ (Piore and Sabel, 1984), âpost-modernâ (Harvey, 1989a; Soja, 1989) or âpost-capitalistâ (Drucker, 1993) geographies were believed to entail an irreversible dominance of a so-called âopenâ form of free-trade globalisation, urging Western nations to abandon standardised mass production and to specialise in human capital formation and knowledge creation. It was believed that only by means of a system of flexible diversification, developed economies in America and Europe could outwit countries with alternative âcompetitive advantagesâ (e.g. cheap labour, abundant raw materials; see Porter, 1985). This entailed using the new information and transport systems and fundamentally changing the nature of their production and technologies. The goal was producing and marketing goods and services with aesthetic, cultural and symbolic attributes (Lash and Urry, 1994; Zukin, 1996). Thus, rather than holding on to âoldâ core productive industries (steel, textiles, petrochemicals, and so on), which it was thought anyway would eventually be delocalised in an increasingly global, liberal, âpost-ideologicalâ world order, Western economic actors and policymakers were urged to invest in idea- and knowledge-heavy cultural and creative âindustriesâ or the âcultural economyâ (Scott, 1997).
It is unnecessary to repeat here in great detail the profound socioeconomic, political and cultural forces that shaped and transformed Western societies in the latter decades of the twentieth century (see for this Amin, 1994). It is well known how economic shocks and broader geopolitical changesâsymbolised by the oil crisis in the 1970s and the fall of the communist bloc in the 1980sâall fed into each other to construct and reproduce performative economic beliefs and imaginaries centred on âknowledgeâ and by extension âcultureâ and âcreativityâ (Campbell, 2014). However, it is important to outline the role that cities played in the narratives and imaginaries focussed on the emergence of a so-called ânew economyâ. While after World War II, urbanisation entered a new phaseââla revolution urbaineâ as the final phase of capitalist industrialisation according to Lefebvre (2003)âcities were rapidly assigned prime status within all sorts of debates on the ascendance of global capitalism. Castells (1989) saw them as important nodes within an emerging network society shaped by information technologies, while Sassen (1991), even more influentially, placed cities such as London, New York and Tokyo in command and control of an arising new global economy dominated by international flows of finance, commodity consumption and cross-border migrant movements. On a broader level, urban theorists of all types and denominations claimed the coming of a new type of âpostmetropolisâ, of which Los Angelesâspatially splintered and undefined, socially divided and fragmented, and deeply involved in industries and activities with a high symbolic and aesthetic-cultural value, such as fashion, the music industry and movie makingâwas often seen as a prime example (Soja, 2000).
It was in the midst of all this pre-millennium theorising on a perceived âcrisisâ and eventual âtriumphâ of Western urbanised societies (Harding and Blokland, 2014, pp. 56â87) that Landry and Bianchini published their 60-page exposition on The Creative City (1995; and Bianchini, this volume). The title was well chosen because it coined the belief that cities were ideal âvesselsâ or âmilieusâ for overcoming hard times of crisis and distress and forging something new. To the continuous threat of economic delocalisation, communal disintegration, physical decay and overriding fears of alienation and place estrangement caused by globalisation, Landry and Bianchini opposed a holistic, participatory and optimistic vision, focussing on the revitalisation of urban life through creativity. Harking back to ideas of the âgood cityâ by Geddes (1915), Mumford (1966) and Jacobs (1969) and revising some of the innovative, entrepreneurial efforts to upgrade deindustrialised cities in the 1980s and 1990s (Bianchini et al., 1988; Hall and Hubbard, 1998), The Creative City urged its readers and policymakers to replace modernist or technological solutions to urban problemsâan instrumental mode of rationality and logical analysisâwith free-for-all experimentation, originality, unconventionality and Edward de Bono-like âlateralâ thinking (Landry and Bianchini, 1995, pp. 16â17). Theirs was a bold agenda and plan that spoke directly to urban governments and was intended to turn cities into the ânaturalâ incubators of the newly arising knowledge economy.
The intervention of Peter Hall, who wrote the preface to Landry and Bianchiniâs book, was instrumental in giving the notion of âcreative citiesâ the much-needed academic respectability (see Bianchini, this volume). In his own colossal Cities in Civilisation (1998), Hall admitted to have âshamelessly pillaged and borrowedâ (p. 8) from historical literature and urban theorists to describe knowledge formation, creativity and innovation as a generic formula of the urban âecologyâ itself. Urban creativity was ready to be tapped as soon as certain recurring urban conditions were in place, such as concentration of people, prosperity, diversity and communicative networks (see also Hospers, 2003). Hallsâ deeper message, published during the euphoric heights of the first âdot.com bubbleâ, was one of hope and optimism. At the end of the twentieth century, he saw neither Western civilisation nor the Western city to be in decline or decay. Rather, he convincingly stated that his book âwill be a celebration of the continued vitality, the continual rebirth of creativity in the worldâs great cities; as the light wanes in one, it waxes in another; the whole process, it seems, has no end that we know of, or can foresee. The central question, now, is precisely how and why city life renews itself; exactly what is the nature of the creative spark that rekindles the urban firesâ (p. 23).
Despite early warning signs (e.g., Chatterton, 2000), Hallsâ clarion call to arms was enthusiastically taken up from the 2000s onwards by âhardâ, quantitative-minded economists, regional development experts and urban planners alike. Understanding the newly emerging âcultural economyâ and creative field of cities (Scott, 2000; Howkins, 2001); studying and developing key targeted cultural and creative industries (Caves, 2000; Hesmondhalgh, 2002; Hartley, 2005); rethinking cultural policy and urban management (Landry, 2000; Miller and Yudice, 2002); and planning, building and branding cities into new creative and knowledge hubs (Miles and Paddison, 2005) became all the rage over several, interlocking epistemic communities mainly in England and the United States.
However, the person who soon started dominating most discussions and worked tirelessly to spread the creative city âgospelâ all over the world, was, of course, Richard Florida. Hessler and Zimmermann (2008), among others, have cleverly remarked that his international bestsellers and controversial persona helped to transform much of the ongoing debate into one of âconspicuous euphoria, hysteria and affirmationâ, feeding the belief âthat creative industries, the creative class and culture will be the engine of the economy, and that cities will be both the condition of this development and its beneficiaryâ (pp. 12, 20). His widely distributed books (Florida, 2002; 2004) and ensuing âtROCCâ (the Rise of the Creative Class) world tourâin which Florida was staged as the smart, cool and witty academic ârock starâ bringing a new dawn to city mayors, think tanks and influential businesspeople alikeânot only fuelled massive commentary across public and academic media but also led to a lightning-fast uptake of his ideas within public policy circles and governance networks (Mould, 2015, pp. 45â58). In 2006, an official publication of the Organisation of Economic Co-operation and Development (OECD) on Competitive cities in the global economy (2006) researched the creative city agenda to bolster the future resilience of cities, and about four years later, the United Nations built on the ideas in the report âCreative Economy: A Feasible Development Optionâ (2010). In the meantime, almost every self-respecting civic leader from Australia to Austria and from China to Canada has drawn up extensive creative or cultural policy plans and action programmes. These are mainly aimed at upscaling the quality and âhipnessâ of their cities to make them into competitive âbreeding placesâ for the âcreative classâ to work in and for international mobile tourists and investors to believe in.
Simultaneously, however, a damning summation of the creative city agenda was growing. This was mainly due to the fact that, in the hands of Florida, the creative city had become an all too reductionist but also amorphous and contradictory idea expressing both âcosmopolitan elitism and pop universalism, hedonism and responsibility, cultural radicalism and economic conservatism, casual and causal inference, and social libertarianism and business realismâ (Peck, 2005, p. 741). This meant that both right- and left-wing politicians, academics and urban experts loved and/or hated the thesis, while each accused the other of hijacking the creative city agenda for their own ideological projects and specific political purposes.
Such discussions, however, should be more properly placed within broader historical evolutions shaping the outcome of Western urban cultural policies after World War II. In this period, classic Keynesian welfare measures aimed at the industrial labour populace had to be increasingly adjusted to cater for the growing public needs of a middle-class constituency and the demands of emerging grassroots urban movements focussed on environmentalism, peace, democratisation and equal civil rights (for women, gays, ethnic minoritie...