Windows of Opportunity in the Textile Industry: The Business Strategies of Lancashire Entrepreneurs, 1880â1914
Steven Toms
University of Nottingham
The decades immediately preceding the First World War offered important opportunities to businesses in Britainâs vanguard export industry. The challenges of the second industrial revolution and the rise of overseas competition were, according to Chandler, during this âwindow of opportunityâ, to fashion the new large corporate organisation and its associated managerial hierarchy.1 Economic historians have given much attention to the failure of Lancashire entrepreneurs to follow the prescribed route of the âstrategy structureâ school of thought. This has been attributed to the dominance of âpersonal capitalismâ and the inhibiting effect of individual control of businesses on investment and growth.2 Also a significant amount of attention has been given to âinstitutional constraintsâ on entrepreneurial behaviour,3 although this has been achieved without giving too much attention to many important institutions of Lancashire capitalism.
There are several reasons to suppose that the recent historiography of the industry has created a misplaced agenda that has stood in the way of deeper understanding. As argued below, the most important of these is the neglect hitherto of the process of capital accumulation, particularly regarding the emergence of family and local commercial elites. Economic and financial performance measures at the level of the individual business, as relative success indicators, and as signals influencing entrepreneurial strategies, have also been largely neglected. Furthermore, in a highly fragmented industry, linkages between firms are important and critics of Lancashire industrialists have examined only one of these, namely the relationship between the spinning and weaving branches. Far less has been said about linkages between producers and markets, especially the roles of intermediaries in Liverpool and Manchester. Less still has been said about the role of culture; the belief systems and common values which underpinned the development of businesses and institutions. Individual business strategies and the motivations of families, cliques and federations have also been absent from both sides of the âinstitutional constraintsâ debate, which have concerned themselves only narrowly with entrepreneurial rationality and entrepreneurial failure. Ironically, these rival schools of thought have ignored entrepreneurs as individuals and historical actors. Although there are some important exceptions, which have a bearing on the data presented below,4 for an industry supposedly weakened by âexcessive individualismâ, the absence of evidence dealing with examples of individual behaviour is surprising. Consequently, Lancashire cotton, even more so than general British business history, has witnessed a neglect of entrepreneurial history. It is only in the context of a broader investigation of the institutions within which entrepreneurs had to operate that a genuine understanding of Lancashire capitalism can be obtained.
In presenting the collective business histories of 20 Lancashire companies, the objective of this article is to address the above omissions. The principal findings of an empirical survey based on archive and other contemporary sources are reported. Two comparative measures are used as benchmarks for the entrepreneurial strategies pursued by the sample companies. These are financial performance (return on capital employed) and capital accumulation (increase in capital employed).5 It is acknowledged that both measures rely heavily on accounting data and that there are possible resulting distortions, especially in shorter sub-periods. Nonetheless, the investigation is concerned with actual signals transmitted to investors through markets, and not with reified accounting accuracy. Whereas much has been written about the reliability of accounts in the late nineteenth century, it is beyond the scope of the current article to enter these discussions.6 Instead, in concentrating on the business histories of these companies, accounting data is assessed by reference to its fit with other sources.
The structure of the sample allows variations in behaviour and performance to be made between firms with differing governance structures. Thus larger firms that sought capital on a national basis are contrasted with the smaller publicly owned limited liability firms of the Oldham district, which in turn are compared with family firms.
To examine such contrasts, it is useful to construct a theoretical framework within which entrepreneurial behaviour can be formally analysed. Where industry concentration and large corporate hierarchies are avoided, it might be expected instead that entrepreneurs would place more reliance on trust and informal networks as a response to local conditions and with a view to minimising uncertainty in the business environment,7 a phenomenon particularly likely where family connections are important.8 Trusting behaviour of this sort, in a conventional economic framework, could be viewed as a more effective method of reducing transaction costs, and so improving resource allocation, than the alternative investment in formal organisational hierarchies, especially where monitoring costs are high.9 It also constitutes a business environment likely to work to the advantage of well connected family groups.10 Transaction cost economics, however, provides only a limited framework for analysis, given its a historical and static equilibrium tendencies.11 In applying these models it is important to consider also the impact of shifts in wealth and power. This allows the examination of a further hypothesis; that private, family controlled companies tend to be more orientated towards the short term and adopt policies of higher dividend pay-outs, thereby damaging the long run economic performance of the economy.12 For this reason the process of capital accumulation is placed at the centre of the analysis.
To achieve this, an examination of the relationship between the entrepreneur and capital market is presented with reference to the profit signals communicated by the market and to consequent investment and divestment behaviour of individual enterprises and contrasting ...