Restaurant Franchising
eBook - PDF

Restaurant Franchising

Concepts, Regulations and Practices, Third Edition

  1. 618 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Restaurant Franchising

Concepts, Regulations and Practices, Third Edition

About this book

This book is the only up-to-date book of its kind that will provide an introduction to franchising, its pros and cons, and other aspects pertinent to restaurant franchises. It is the only guide to franchising written exclusively for food service professionals and is an indispensable resource for anyone wishing to break into one of today's

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Yes, you can access Restaurant Franchising by Mahmood A. Khan in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Front Cover
  2. Dedication
  3. About The Author
  4. Contents
  5. Foreword
  6. Preface
  7. Acknowledgments
  8. Chapter 1 Introduction To Franchising
  9. Chapter 2 Impact Of Hospitality Franchising On The U. S. Economy
  10. Chapter 3 Pros And Cons Of Franchising
  11. Chapter 4 Franchising Agreements And Legal Documentation
  12. Chapter 5 Franchise Application And Franchise Package
  13. Chapter 6 Franchisee/ Franchisor/ Franchise Selection
  14. Chapter 7 Standard Franchisor Services
  15. Chapter 8 Financial Aspects Of Franchising
  16. Chapter 9 Franchisor– Franchisee Relationships
  17. Chapter 10 Franchise Concept Development And Restaurant Design
  18. Chapter 11 Site Selection And Real Estate
  19. Chapter 12 Nontraditional Franchises
  20. Chapter 13 Communications And Public Relations
  21. Chapter 14 International Franchising
  22. Chapter 15 Going International
  23. Chapter 16 Marketing And Advertising: Managing Brand Equity
  24. Chapter 17 E- Franchising
  25. References
  26. List Of Abbreviations
  27. Glossary
  28. Back Cover