Advocacy from A to Z

Robert Blackburn, Barbara R. Blackburn, Ronald Williamson

• Publisher: Routledge
• Year: 2017
• Edition: 1
• eBook ISBN:
  9781317298113
• Topic: Education
• Subtopic: Education General

In today's educational climate, advocacy is a critical part of any teacher or leader's job. Advocacy From A to Z unpacks the difficult task of understanding the movers and shakers—including teachers, parents, the union, legislatures, and policy makers—that impact your school, affect your students, and shape policy. Organized into 26 chapters—one for each letter of the alphabet— this book provides school-based examples and specific strategies needed to be a successful advocate for education. Advocacy begins at the local level, and the newest book in the A to Z series helps educational leaders navigate, plan, and shape their message to the right people at the right time. Now you can find your voice and become an active advocate to help your students succeed.

Contents

eResources

Acknowledgments

Meet the Authors

Introduction

A Advocacy: What and Why?

B Building Blocks of Lobbying

C Communication Skills

D Designing an Advocacy Plan

E Engaging Through Technology

F Framing Your Message

G Gaining Support with Limited Resources

H Handling the Media

I Internal and External Stakeholders

J Juggling Information

K Keys to Social Media

L Local Advocacy Is Foundational

M Motivating Those Around You

N Networking

O Overcoming Objections

P Public Relations 101

Q Quality Relationships

R Resistance to Change

S Successful Negotiations

T Time, Friend or Foe?

U Up-to-Date on the Issues

V Vision: Personal and Shared

W Working with Local, State, and National Governance

X X Factor: Pitfalls to Avoid

Y Your Turn

Z Zeroing in on the Essentials

Bibliography

Appendix

1. Cover
2. Title
3. Copyright
4. Dedication
5. Contents
6. eResources
7. Acknowledgments
8. Meet the Authors
9. Introduction
10. A Advocacy: What and Why?
11. B Building Blocks of Lobbying
12. C Communication Skills
13. D Designing an Advocacy Plan
14. E Engaging Through Technology
15. F Framing Your Message
16. G Gaining Support with Limited Resources
17. H Handling the Media
18. I Internal and External Stakeholders
19. J Juggling Information
20. K Keys to Social Media
21. L Local Advocacy Is Foundational
22. M Motivating Those Around You
23. N Networking
24. O Overcoming Objections
25. P Public Relations 101
26. Q Quality Relationships
27. R Resistance to Change
28. S Successful Negotiations
29. T Time, Friend or Foe?
30. U Up-to-Date on the Issues
31. V Vision: Personal and Shared
32. W Working with Local, State, and National Governance
33. X X Factor: ...

Table of contents

• Cover
• Title
• Copyright
• Dedication
• Contents
• eResources
• Acknowledgments
• Meet the Authors
• Introduction
• A Advocacy: What and Why?
• B Building Blocks of Lobbying
• C Communication Skills
• D Designing an Advocacy Plan
• E Engaging Through Technology
• F Framing Your Message
• G Gaining Support with Limited Resources
• H Handling the Media
• I Internal and External Stakeholders
• J Juggling Information
• K Keys to Social Media
• L Local Advocacy Is Foundational
• M Motivating Those Around You
• N Networking
• O Overcoming Objections
• P Public Relations 101
• Q Quality Relationships
• R Resistance to Change
• S Successful Negotiations
• T Time, Friend or Foe?
• U Up-to-Date on the Issues
• V Vision: Personal and Shared
• W Working with Local, State, and National Governance
• X X Factor: Pitfalls to Avoid
• Y Your Turn
• Z Zeroing in on the Essentials
• Bibliography
• Appendix