- 412 pages
- ePUB (mobile friendly)
- Available on iOS & Android
About This Book
Gain a comprehensive understanding of the business of entertainment and learn to successfully engage in all aspects of global production with the revised and updated 4th edition of The Producer's Business Handbook. Learn how to cultivate relationships with key industry players including domestic and foreign studios, agencies, attorneys, talent, completion guarantors, banks, and private investors.
This edition has been updated to include the latest opportunities presented by changing technology and their impact on the producer's ability to brand, monetize, finance and globally release content. Also included is new information on audience, earning, distribution and funding opportunities created by the explosive growth of VR, AR, 360 and gaming, as well as the rapid conversion to OTT.
Additional features include:
- Completely updated production financing worksheets – an essential tool for producers;
- Expanded information for low-budget independent producers, internationally-based producers, producers using government funding, and film school students alike;
- Coverage of China's changing entertainment landscape, including their entertainment consumption, their commitment to produce content for the big global territories, and more;
- New, full-color illustrations and graphics that provide a visual representation of complex topics.
Frequently asked questions
How the Entertainment Industry Functions
- Independent Producers
- Retailers and Licensed Media
- International Territories
- Financing Participants
- Distributor Subcontractors
- Production Talent and Subcontractors
- Ancillary Media and Licensees
- Major Consumer Brands
Participant category 1: audiences
- By order of dominance, who are this project’s unique target audiences? The answer to this question enables a producer to discover the size, entertainment consumption, and media-use profile of each of the project’s target audiences—in the project’s primary global release territory and in each of the project’s other major territories. Together, these are each project’s audience universe. Knowing the sheer size of this audience, their branding triggers, consumption profiles, and lifestyles become core elements used in branding the project, engaging its audiences, planning and forecasting the project’s development, production, and earnings.
- How have these audiences responded to at least five projects released in the prior five years that are most similar to the project being considered? The composite of these becomes this project’s comparable or antecedent model. These projects should be chosen because they are most like (in order of importance) the subject project’s emotional drivers in its anticipated advertising and marketing campaign, as well as its above-the-line talent (director and lead cast), story, and genre. The discovery of these comparable projects provides producers crucial understanding in the branding of the subject project and enables them to most accurately project its gross receipts, the producer’s share of gross receipts, release strategies, brand partners that should be considered, and other valuable information.