eBook - ePub

Media Relations Measurement

Name: Media Relations Measurement
ISBN: 9781351918916

Determining the Value of PR to Your Company's Success

Ralf Leinemann,

Elena Baikaltseva,

136 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Media Relations Measurement

Determining the Value of PR to Your Company's Success

Ralf Leinemann,

Elena Baikaltseva,

About this book

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the range of models for evaluating PR effectiveness and develops them into a series of appropriate tools for business use. Basic concepts such as balanced scorecards, business fundamentals and planning processes are all covered. The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout. Written for corporate PR practitioners and marketing/communications specialists, this book brings together business objectives and the evaluation of company impact in terms of media, reputation, visibility of the company and its competitors. In total, more than 60 different methods of evaluation are discussed, providing readers with an indispensable toolkit for mapping each PR task or project by selecting the appropriate method from the menu provided.

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Yes, you can access Media Relations Measurement by Ralf Leinemann,Elena Baikaltseva in PDF and/or ePUB format, as well as other popular books in Business & Business generale. We have over one million books available in our catalogue for you to explore.