![Telling the Design Story](https://img.perlego.com/book-covers/1515133/9781351849210_300_450.webp)
Telling the Design Story
Effective and Engaging Communication
Amy Huber
- 243 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Telling the Design Story
Effective and Engaging Communication
Amy Huber
About This Book
When presenting projects in competitive design environments, how you say something is as important as what you're actually saying. Projects are increasingly complex and designers are working from more sources, and many designers are familiar with the struggle to harness this information and craft a meaningful and engaging story from it.
Telling the Design Story: Effective and Engaging Communication teaches designers to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing for impact, speaking skills, and creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter by chapter exercises, project briefs, and forms, this is an essential resource for students and practicing designers alike.
Frequently asked questions
Information
Part 1 Storytelling in Design: A Primer
Defining our stories.
HUMAN RESPONSE TO STORY 1
INTRODUCTION
WHY DOES STORY MATTER IN DESIGN?
DESIGN COMMUNICATION TACTICS
Report | Presentation | Video | |
Goals | Notify or Update | Simplify, Clarify, or Illuminate | Illuminate or Entertain |
Delivery | Precise & Exhaustive | Believable & Credible | Express & Introduce |
Results | Informed Audience | Motivated Audience | Moved Audience |
Example | Case Study | Design Presentation | Online video |
THE SCIENCE BEHIND WHY WE LIKE STORIES
THE EVOLUTION OF STORY
Table of contents
- Cover
- Half Title
- Copyright Page
- Title Page
- Table of Contents
- Acknowledgments
- Preface
- Dedication
- Part 1: Storytelling In Design: A Primer
- Part 2: Modes of Communication
- Appendix A Photography Terms
- Appendix B Additional Diagrams
- Appendix C Image File Types
- Appendix D Video File Types
- Appendix E Audio File Types
- Appendix F Good Reads on Story Crafting & Delivery
- Appendix G Good Reads on Information Design
- Appendix H Good Reads on Story Props & Visual Messages
- Appendix I Good Reads on Design Process & Focus
- Appendix J Advanced Topics
- Appendix K Storytelling Resources
- Appendix L Events & Festivals
- Glossary
- About the Author
- References
- Image Credits
- Index