Business Policy and Strategy
eBook - PDF

Business Policy and Strategy

The Art of Competition

  1. 241 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Business Policy and Strategy

The Art of Competition

About this book

In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial. By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives. Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment.

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Yes, you can access Business Policy and Strategy by Chris Chatfield, Cheryl Van Deusen, Steven Williamson, Harold C. Babson in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Operations. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Front cover
  2. CONTENTS
  3. PREFACE
  4. CONTRIBUTORS
  5. ABOUT THE AUTHORS
  6. CHAPTER 1. THE IMPORTANCE OF BUSINESS STRATEGY AND THE EXTERNAL BUSINESS ENVIRONMENT
  7. CHAPTER 2. CRITICAL BEGINNINGS
  8. CHAPTER 3. UNDERSTANDING EXISTING STRATEGY
  9. CHAPTER 4. IDENTIFICATION OF KEY PERFORMANCE MEASURES
  10. CHAPTER 5. MONITORING AND FORECASTING THE ENVIRONMENT
  11. CHAPTER 6. INFLUENCERS OF CORPORATE STRATEGY
  12. CHAPTER 7. ORGANIZATION DESIGN AND STRUCTURE
  13. CHAPTER 8. STRATEGIC MARKETING ISSUES
  14. CHAPTER 9. FINANCIAL STATEMENTS
  15. CHAPTER 10. PRODUCTION AND OPERATIONS MANAGEMENT
  16. CHAPTER 11. HUMAN RESOURCES
  17. CHAPTER 12. MANAGEMENT INFORMATION SYSTEMS
  18. CHAPTER 13. ANALYZING GLOBAL BUSINESS
  19. INDEX
  20. Back cover