This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sa
eBook - PDF
Lean for Sales
Bringing the Science of Lean to the Art of Selling
- 196 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Lean for Sales
Bringing the Science of Lean to the Art of Selling
About this book
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Table of contents
- Front Cover
- Contents
- List of Illustrations
- List of Tables
- Preface
- Authors
- Chapter 1: Traditional Sales versus Lean Selling
- Chapter 2: What Is Value? Lean Selling Principles
- Chapter 3: The Lean Sales “Funnel” Framework Explained
- Chapter 4: Combining the Art of Selling with the Science of Lean—Getting Started
- Chapter 5: Client Capability Study and Identifying the Eight Deadly Forms of Lean Waste
- Chapter 6: Getting to the Root Cause of a Client’s Problem and Proposing the “To-Be” Process
- Chapter 7: The Cascade Effect and the Lean Selling Balanced Scorecard
- Chapter 8: How to Build a Time to Value Proposition
- Chapter 9: Bringing It All Together with the Lean Selling Storyboard
- Chapter 10: Conclusion and a Call to Action
- Back Cover
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Yes, you can access Lean for Sales by Sean Gillespie, Michael V. Testani Sr., Sreekanth Ramakrishnan in PDF and/or ePUB format, as well as other popular books in Business & Manufacturing. We have over 1.5 million books available in our catalogue for you to explore.